Digital Business & Culture in The Books Store

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution�

�A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.�
-Jim Collins, bestselling author of Good to Great

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need �disruptive innovation.�

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of �disruptive� change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

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• Customized learning will help many more students succeed in school.
• Student-centric classrooms will increase the demand for new technology.
• Computers must be disruptively deployed to every student.
• Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.
• We can compete in the global classroom-and get ahead in the global market.

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

The future is now. Class is in session.

The Net Generation Has Arrived. .
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled �screenagers� with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

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• How the brain of the Net Generation processes information .
• Seven ways to attract and engage young talent in the workforce.
• Seven guidelines for educators to tap the Net Gen potential.
• Parenting 2.0: There's no place like the new home .
• Citizen Net: How young people and the Internet are transforming democracy.

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the �Net Geners� are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

All-in-One is All You Need

Fully revised for the latest exam release, this authoritative volume offers thorough coverage of all the material on the Certified Information Systems Security Professional (CISSP) exam. Written by a renowned security expert and CISSP, this guide features complete details on all 10 exam domains developed by the International Information Systems Security Certification Consortium (ISC²). Inside, you'll find learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations. CISSP All-in-One Exam Guide, Fourth Edition will not only help you pass the test, but also be your essential on-the-job reference.

Covers all 10 subject areas on the exam:

• Access control
• Application security
• Business continuity and disaster recovery planning
• Cryptography
• Information security and risk management
• Legal, regulations, compliance, and investigations
• Operations security
• Physical (environmental) security
• Security architecture and design
• Telecommunications and network security

The CD-ROM features:

• Simulated exam with practice questions and answers
• Video training from the author
• Complete electronic book

Though he does not cover server-side APIs, Flanagan has chosen to separate coverage of core JavaScript (all the keywords, general syntax, and utility objects like Array) from coverage of client-side JavaScript (which includes objects, like History and Event, that have to do with Web browsers and users' interactions with them. This approach makes this book useful to people using JavaScript for applications other than Web pages. By the way, the other classic JavaScript text--Danny Goodman's JavaScript Bible--isn't as current as this book, but it's still a fantastic (and perhaps somewhat more novice-friendly) guide to the JavaScript language and its capabilities. --David Wall