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Governments and central bankers around the world today unanimously agree on the desirability of stable money, ever more so after some monetary disaster has reduced yet another economy to smoking ruins. Lewis shows how gold provides the stability needed to foster greater prosperity and productivity throughout the world. He offers an insightful look at money in all its forms, from the seventh century B.C. to the present day, explaining in straightforward layman’s terms the effects of inflation, deflation, and floating currencies along with their effect on prices, wages, taxes, and debt. He explains how the circulation of money is regulated by central banks and, in the process, demystifies the concepts of supply, demand, and the value of currency. And he illustrates how higher taxes diminish productivity, trade, and the stability of money. Lewis also provides an entertaining history of U.S. money and offers a sobering look at recent currency crises around the world, including the Asian monetary crisis of the late 1990s and the devastating currency devaluations in Russia, China, Mexico, and Yugoslavia.

Lewis’s ultimate conclusion is simple but powerful: gold has been adopted as money because it works. The gold standard produced decades and even centuries of stable money and economic abundance. If history is a guide, it will be done again.

Sales Advice Not Swiped From Other Books!

This book is about getting rich by becoming far better at the selling process that your competitors. What it is NOT is the kind of warmed-over, cliché-ridden advice you find replicated in a jillion other books on selling. Dan Kennedy would never have it that way.

He offers a set of No B.S. strategies for overcoming obstacles to success, many of them self-imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Kennedy conducts around the world - events that cause a stampede to the back of the hall for his materials after he finishes his presentation.

Learn:

• Dan's 13 Eternal Truths About Selling
• The Surprising reasons you should "position" instead of prospect for sales
• How to structure a sale in six simple steps
• The secrets to becoming a true master at the art of persuasion

The Right Phrase for Every Situation…Every Time

These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one thing: your proposal. With hundreds of ready-to-use “Perfect Phrases,” you'll quickly know the right words to use for the three major sections of every successful grant proposal:

• How to introduce yourself, your program, and your achievements
• How to describe your goals-and what funding will accomplish
• What you should include as your supporting documents

With this comprehensive, user-friendly approach to grant writing, you'll be able to tackle the various proposal formats, create a professional purpose statement, and back up your plan with solid data. Plus, you'll discover some insider secrets that will really get the attention you want-and the funding you need.

According to the author, If you are reading a book on how to get organized, I suspect you want to get to the point. You are probably looking for simple ideas presented in a straightforward and easy-to-digest manner. You have no need for confusion, complexity or unnecessary information. Getting Organized is presented in a format that helps even stressed, overworked, overwhelmed and overloaded people improve their situation with a minimum investment of time. It presents tips, ideas and recommendations that are easy to understand, easy to implement and easy to maintain.

"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."
—Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks

"The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty."
—Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company

"To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change."
—Ted McConnell, Interactive Innovation Director, Procter & Gamble

"The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets."
—Van Riley, Vice President of Research, AOL

"The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning."
—Rod DeVar, Manager, Advertising and Promotion, United States Postal Service

"Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results."
—Chris Theodoros, Director of Industry Relations, Google

"A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati."
—Mike Donahue, Executive Vice President, American Association of Advertising Agencies