The Books Store

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

“The excellent work of Peter Northouse invites teachers to grow along with students in research-based knowledge of leadership theory and practice. Peter’s book leads in and of itself!”
-Taggart E. Smith, Purdue University


Heartened by the positive response to previous editions of Leadership: Theory and Practice, this Fourth Edition is written with the same objective to bridge the gap between the often simplistic popular approaches to leadership and the more abstract theoretical approaches.

In addition to the new two color-layout, the Fourth Edition also:

• Examines the latest research on culture, the dimensions of culture, and how culture affects the leadership process in a new chapter titled “Culture and Leadership”.
• Takes a closer look at styles of female and male leaders, the causes for the “glass ceiling,” and how the glass ceiling is being broken in organizational settings in a newly written “Women and Leadership” chapter.
• Includes new real-world case studies, research references, new figures and tables, additional research-based applications, and expanded discussions of selected leadership topics.
• Provides Instructor Resources on CD with PowerPoint slides, a test bank, writing assignments, chapter reviews, and much more. (Place your order with SAGE customer service)

IRCDs are available for qualified instructors only. To request an IRCD for this book please contact Customer Care at 1.800.818.7243 (6 am – 5 pm Pacific Time).

Intended Audience: This book will appeal to a variety of upper level undergraduate or graduate level courses in Management, Leadership, Educational Administration, Public Administration, Nursing and Allied Health, Social Work, Criminal Justice, Industrial and Organizational Psychology, Communication, or Religion. Political and military science studies, as well as corporate training and development programs will benefit from this book.

Praise for this Edition:

“The book presents basic concepts, research, and applications that are foundational to the study of leadership.”
-Leila Gonzalez-Sullivan, North Carolina State University

“I have used this text with both graduate and undergraduate students. I recommend it highly!”
-Dr. Karl Strandberg, California State University, Dominguez Hills

"This book is a major source of insights and perspectives for all those studying on leadership courses in both the business and education sectors. It is also an excellent source for school leaders and educators who want to go deepen their understanding of leadership. After reviewing leadership books for over twenty years this book is by far one of the best I have come across."
-INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT

“Northouse has given a gift to leadership professors and students by compiling this concise, insightful, critical, and user-friendly exploration of the somewhat bewildering and confusing literature on leadership theory.”
-Robert E. (Bob) Colvin, Christopher Newport University

"Leadership: Theory and Practice provides excellent analyses of a number of leadership theories and research findings in considerable detail...The book succeeds in advancing our understanding of the different approaches to leadership and the methods by which it can be practiced more effectively."
- Ravindra Nath Saxena, ASCI JOURNAL OF MANAGEMENT

“The additions to the Fourth Edition are excellent, especially the new section on ‘Culture and Leadership’ and the updated chapter on ‘Women and Leadership.’”
-Gill Robinson Hickman, University of Richmond

“Northouse skillfully presents both thorough and up-to-date theory on leadership in this Fourth Edition. The new leadership chapter addressing the topic of culture is especially informative for our increasingly global classroom discussions. His ability to provide great application-based cases helps this leadership theory come alive. Northouse continues to be a scholar, as well as a student, of current leadership knowledge.”
-Mary F. Sully de Luque, Thunderbird, The Garvin School of International Management

“This book offers a full coverage of contemporary notions of leadership, including traditional theories, salient models, and new domains. The chapters on women in leadership, culture, and team leadership are welcomed additions. The sophisticated but readable style and the inclusion of superb case material make this book a valuable resource for both entry-level and advance leadership courses.”
-Linda L. Putnam, Texas A&M University

"Excellent, well-written, and very practical.  A must for all Organizational Leadership classes."
-Dr. Kenneth Arndt, Argosy University

Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.

Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:

• The Spirit of the Squirrel
• The Way of the Beaver
• The Gift of the Goose

These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.

Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.

Unless you’re financially savvy, annual reports with all those figures, frustrating footnotes, and fine print are boring and intimidating. However, once you have a fundamental knowledge of finance and its basic terminology, you can find the juicy parts. Reading Financial Reports For Dummies by Lita Epstein, a teacher of online financial courses and author of Trading for Dummies, gets you up to speed so you can:

• Go past the prose that can maximize the positive and minimize the negative and get information in dollars and cents
• Get an overview from the big three—the balance sheet, income statement, and statement of cash flows
• Understand the lingo and read between the lines
• Calculate basics like PE, Dividend Payout Ratio, ROS, ROA, ROE, Operating Margin, and Net Margin

It pays for investors to be somewhat skeptical instead of gullible. Pressured to please Wall Street, companies are sometimes tempted to use “creative” accounting. You’ll discover how to:

• Detect red flags (that, unfortunately, aren’t emphasized in red) such as lawsuits, changes in accounting methods, and obligations to retirees and future retirees
• Understand the different reporting requirements for public companies and private companies with various types of business structures
• Analyze a company’s cash flow, a prime indicator of its financial health
• Scrutinize deals such as mergers, acquisitions, liquidations and other major changes in key assets