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  The Official Guide for GMAT Review, 11th Edition

 
The Official Guide for GMAT Review, 11th Edition under The Books Store
Price: $36.95
Sale: $17.95
 
Manufacturer: Graduate Management Admission Council
Number of Items: 1
 
 
Binding: Paperback
Author: Graduate Management Admission Council
Publisher: Graduate Management Admission Council
Edition: 11
Dewey Decimal Number: 650
Publication Date: 2005-09
Reading Level: 832
 

 

  The Great Crash of 1929

 
The Great Crash of 1929 under The Books Store
Price: $14.00
Sale: $7.90
 
Manufacturer: Mariner Books
Number of Items: 1
 
 
Binding: Paperback
Author: John Kenneth Galbraith
Publisher: Mariner Books
Dewey Decimal Number: 338.54097309043
Publication Date: 1997-04-30
Reading Level: 224
 
Description: Rampant speculation. Record trading volumes. Assets bought not because of their value but because the buyer believes he can sell them for more in a day or two, or an hour or two. Welcome to the late 1920s. There are obvious and absolute parallels to the great bull market of the late 1990s, writes Galbraith in a new introduction dated 1997. Of course, Galbraith notes, every financial bubble since 1929 has been compared to the Great Crash, which is why this book has never been out of print since it became a bestseller in 1955.

Galbraith writes with great wit and erudition about the perilous actions of investors, and the curious inaction of the government. He notes that the problem wasn't a scarcity of securities to buy and sell; "the ingenuity and zeal with which companies were devised in which securities might be sold was as remarkable as anything." Those words become strikingly relevant in light of revenue-negative start-up companies coming into the market each week in the 1990s, along with fragmented pieces of established companies, like real estate and bottling plants. Of course, the 1920s were different from the 1990s. There was no safety net below citizens, no unemployment insurance or Social Security. And today we don't have the creepy investment trusts--in which shares of companies that held some stocks and bonds were sold for several times the assets' market value. But, boy, are the similarities spooky, particularly the prevailing trend at the time toward corporate mergers and industry consolidations--not to mention all the partially informed people who imagined themselves to be financial geniuses because the shares of stock they bought kept going up. --Lou Schuler


 

  A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)

 
A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides) under The Books Store
Price: $49.95
Sale: $27.49
 
Manufacturer: Project Management Institute
Number of Items: 1
 
 
Binding: Paperback
Author: Project Management Institute
Publisher: Project Management Institute
Edition: 3
Dewey Decimal Number: 658.404
Publication Date: 2004-11
Reading Level: 380
 
Description: A Guide to the Project Management Body of Knowledge (PMBOK® Guide)—2000 Edition is now available in eight additional languages to help project managers around the world.

Each of PMI’s official translations includes a bilingual glossary of newly translated and standardized project management terminology. This allows candidates to study the guide in the same language in which they plan to take the Project Management Professional (PMP®) certification exam.

PMI undertook a rigorous, year-long process to ensure the maximum effectiveness of each official translation. Each translation team included qualified bilingual PMPs as well as professional translators and editors.

Official translations: Chinese, Japanese, Spanish, Portuguese, French, Korean, German and Italian.


 

  Yes!: 50 Scientifically Proven Ways to Be Persuasive

 
Yes!: 50 Scientifically Proven Ways to Be Persuasive under The Books Store
Price: $25.00
Sale: $14.43
 
Manufacturer: Free Press
Number of Items: 1
 
 
Binding: Hardcover
Author: Noah J. Goldstein::Steve J. Martin::Robert B. Cialdini
Publisher: Free Press
Dewey Decimal Number: 658.45
Publication Date: 2008-06-10
Reading Level: 272
 
Description: Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


 

  The Road to Serfdom: Text and Documents--The Definitive Edition (The Collected Works of F. A. Hayek)

 
The Road to Serfdom: Text and Documents--The Definitive Edition (The Collected Works of F. A. Hayek) under The Books Store
Price: $15.00
Sale: $8.97
 
Manufacturer: University Of Chicago Press
Number of Items: 1
 
 
Binding: Paperback
Author: F. A. Hayek
Publisher: University Of Chicago Press
Publication Date: 2007-03-30
Reading Level: 304
 
Description:
An unimpeachable classic work in political philosophy, intellectual and cultural history, and economics, The Road to Serfdom has inspired and infuriated politicians, scholars, and general readers for half a century. Originally published in 1944—when Eleanor Roosevelt supported the efforts of Stalin, and Albert Einstein subscribed lock, stock, and barrel to the socialist program—The Road to Serfdom was seen as heretical for its passionate warning against the dangers of state control over the means of production. For F. A. Hayek, the collectivist idea of empowering government with increasing economic control would lead not to a utopia but to the horrors of Nazi Germany and Fascist Italy.

First published by the University of Chicago Press on September 18, 1944, The Road to Serfdom garnered immediate, widespread attention. The first printing of 2,000 copies was exhausted instantly, and within six months more than 30,000 books were sold. In April 1945, Reader’s Digest published a condensed version of the book, and soon thereafter the Book-of-the-Month Club distributed this edition to more than 600,000 readers. A perennial best seller, the book has sold 400,000 copies in the United States alone and has been translated into more than twenty languages, along the way becoming one of the most important and influential books of the century.

With this new edition, The Road to Serfdom takes its place in the series The Collected Works of F. A. Hayek.  The volume includes a foreword by series editor and leading Hayek scholar Bruce Caldwell explaining the book's origins and publishing history and assessing common misinterpretations of Hayek's thought.  Caldwell has also standardized and corrected Hayek's references and added helpful new explanatory notes.  Supplemented with an appendix of related materials ranging from prepublication reports on the initial manuscript to forewords to earlier editions by John Chamberlain, Milton Friedman, and Hayek himself, this new edition of The Road to Serfdom will be the definitive version of Friedrich Hayek's enduring masterwork.

 

  The Official Guide for GMAT Quantitative Review

 
The Official Guide for GMAT Quantitative Review under The Books Store
Price: $16.95
Sale: $8.50
 
Manufacturer: Graduate Management Admission
Number of Items: 1
 
 
Binding: Paperback
Publisher: Graduate Management Admission
Dewey Decimal Number: 650.076
Publication Date: 2005-09
Reading Level: 212
 

 

  The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!) (Fisher Investments Press)

 
The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!) (Fisher Investments Press) under The Books Store
Price: $24.95
Sale: $13.79
 
Manufacturer: Fisher Investments Press
Number of Items: 1
 
 
Binding: Hardcover
Author: Ken Fisher
Publisher: Fisher Investments Press
Dewey Decimal Number: 332.02401
Publication Date: 2008-10-15
Reading Level: 228
 
Description:

Amazon Exclusive: Ken Fisher on The Ten Roads to Riches

Have you ever wondered how the super-rich built their wealth—and whether you could build big wealth too?

The Ten Roads to Riches takes an engaging and informative look at some of America’s most famous (and infamous) modern day millionaires (and billionaires), and reveals how they found their fortunes. Surprisingly, the super-wealthy usually get there by taking just one of ten possible roads. And now, so can you.

Even if achieving super-wealth isn’t your goal, you can still learn how to build more modest wealth following the same successful paths others have used. In The Ten Roads to Riches, renowned investment expert and self-made billionaire Ken Fisher highlights amusing anecdotes of individuals who have traveled (or tumbled) down each road, and shares advice on increasing your chances of success. Whether it’s starting a business, owning real estate, investing wisely or even marrying very, very well, Fisher will show how some got it right and others got it horribly wrong. Whether you’re just beginning to plan your financial future or well on your way, The Ten Roads to Riches can show you how to gain, and more importantly, maintain the wealth you want.

Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his 24-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes’ 90-year history. Ken is the founder, Chairman, and CEO of Fisher Investments, and has appeared in most major American finance or business periodicals. He is also the author of the bestselling investment book, The Only Three Questions That Count, which is published by Wiley.


Amazon Exclusive: Q&A with Ken Fisher, and Map of the Ten Roads to Riches

Q&A with Ken Fisher

Map of the Ten Roads to Riches



 

  Manias, Panics, and Crashes: A History of Financial Crises (Wiley Investment Classics)

 
Manias, Panics, and Crashes: A History of Financial Crises (Wiley Investment Classics) under The Books Store
Price: $19.95
Sale: $11.13
 
Manufacturer: Wiley
Number of Items: 1
 
 
Binding: Paperback
Author: Charles P. Kindleberger::Robert Aliber
Publisher: Wiley
Edition: 5
Dewey Decimal Number: 338.542
Publication Date: 2005-10-04
Reading Level: 368
 
Description: Manias, Panics, and Crashes, Fifth Edition is an engaging and entertaining account of the way that mismanagement of money and credit has led to financial explosions over the centuries. Covering such topics as the history and anatomy of crises, speculative manias, and the lender of last resort, this book puts the turbulence of the financial world in perspective. The updated fifth edition expands upon each chapter, and includes two new chapters focusing on significant financial crises of the last fifteen years.

 

  The Official Guide for GMAT Verbal Review

 
The Official Guide for GMAT Verbal Review under The Books Store
Price: $16.95
Sale: $10.72
 
Manufacturer: Graduate Management Admission
Number of Items: 1
 
 
Binding: Paperback
Publisher: Graduate Management Admission
Dewey Decimal Number: 650
Publication Date: 2005-09
Reading Level: 328
 

 

  Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant under The Books Store
Price: $29.95
Sale: $12.86
 
Manufacturer: Harvard Business School Press
Number of Items: 1
 
 
Binding: Hardcover
Author: W. Chan Kim::Renée Mauborgne
Publisher: Harvard Business School Press
Edition: 1
Dewey Decimal Number: 658.802
Publication Date: 2005-02-03
Reading Level: 256
 
Description: Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?

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