The Books Store

Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.

You’ll find out how to:

• Make your blog stand out in a crowd, build an audience, and even make it pay
• Choose the best software options, boost readership, and handle comments
• Generate revenue from your blog with ads and sponsorships
• Protect your privacy and your job
• Deal with spam and the inappropriate comments from that guy who posts several times a day
• Find your niche
• Attract and keep readers
• Use your blog to promote your business, cause, or organization
• Add audio, video, cool widgets, and more

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

• Microsoft SharePoint now has a 10 percent share of the portal market, and the new release, which features enhanced integration with Office 2007, is sure to give SharePoint a boost
• Offers clear instructions and soup-to-nuts coverage of this complex product, focusing instead on practical solutions to real-world SharePoint challenges
• Features tips, tricks, and techniques for administrators who need to install and configure a SharePoint portal as well as ordinary users who need to populate and maintain the portal and use it for collaborative projects
• Topics covered include setting up a SharePoint portal, matching SharePoint to business needs, managing portal content, branding, collaborating on SharePoint sites, using a portal to improve employee relations and marketing, putting expense reports and other interactive forms on a portal, and monitoring and backing up SharePoint

Key Book Benefits:

Announcing an all-new Self-Paced Training Kit designed to help maximize your performance on 70-620, the required exam for the new Microsoft Certified Technology Specialist (MCTS): Windows Vista Client certification. This 2-in-1 kit includes the official Microsoft® study guide, plus practice tests on CD to help you assess your skills. It comes packed with the tools and features that exam candidates want most--including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and customizable testing options. It also provides real-world scenarios, case study examples, and troubleshooting labs for skills and expertise that you can apply to the job.

Work at your own pace through the lessons and lab exercises. Focusing on configuring a Windows Vista client, this official study guide covers topics such as installing the client software, migrating from previous versions of the Microsoft Windows® client, and configuring systems settings, security features, network connectivity, communications and media applications, and mobile devices.

With QuickBooks, you can build a budget, process payroll, track income and outgo, and make tax time a little less stressful. Even though it’s a pretty intuitive system, QuickBooks—like all accounting software—requires a bit of set-up to make it run efficiently and tailor it to your business. QuickBooks 2008 For Dummies shows you how to

• Work with accounts payable and receivable
• Handle credit card transactions
• Keep your business checkbook
• Build a perfect budget
• Print checks and generate reports
• Manage your payroll and prepare payroll tax returns
• Estimate, bill, and track jobs
• Prepare customer invoices, record sales, and pay bills
• Take care of those necessary tasks that happen at the end of the week, the month, the year, or the billing cycle