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Search Results:
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Displaying records 171 through 180 of 4000 |
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Price: $21.99
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Sale: $12.71
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Manufacturer: Peachpit Press
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Number of Items: 1
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Binding: Paperback
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Author: Marty Neumeier
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Publisher: Peachpit Press
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Edition: 2
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Dewey Decimal Number: 658.827
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Publication Date: 2005-08-14
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Reading Level: 208
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Description: THE BRAND GAP is the first book to present a unified theory of brand. The second edition features a 220-term brand glossary and a premium softcover binding. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • a new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
The Brand Gap is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. FROM THE BACK COVER Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.” “The surprise book of the year!” —John Moore, Fast Company “The first book on brand that seems fresh and relevant.” —Ric Grefe, executive director of AIGA, the professional association for design “A pleasure to read.”—David A. Aaker, author of BRAND PORTFOLIO STRATEGY and BUILDING STRONG BRANDS “Cuts to the heart of what brand is all about.” —Susan Rockrise, worldwide brand director, Intel “Read this book before your competitors do!” —Tom Kelley, general manager, IDEO FROM THE INSIDE FLAPS “A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.” —David Aaker, author of BRAND LEADERSHIP and BUILDING STRONG BRANDS “Finally, a book that cuts to the heart of what brand is all about—connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.” —Susan Rockrise, Worldwide Brand Director, Intel In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.” —Kurt Kuehn, senior VP of worldwide marketing and sales, UPS “This is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.” —Clement Mok, design entrepreneur “A well-managed brand is the lifeblood of any successful company—and Neumeier shows us exactly how to do it. Read this book before your competitors do!” —Tom Kelley, general manager of IDEO, co-author of THE ART OF INNOVATION “THE BRAND GAP couldn’t be more timely. Just when we’re at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner.” —David Stuart, co-founder of The Partners, co-author of A SMILE IN THE MIND “Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’” —Steve Harrington, director of strategy and operations, Hewlett-Packard “The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.” —Brian Collins, executive creative director, Ogilvy & Mather Worldwide
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Price: $59.95
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Sale: $40.35
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Manufacturer: Esri Press
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Number of Items: 1
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Binding: Paperback
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Author: Tim Ormsby::Eileen Napoleon::Robert Burke
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Publisher: Esri Press
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Edition: 2nd,Updated
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Dewey Decimal Number: 910.28553
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Publication Date: 2004-06-01
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Reading Level: 572
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Description: With revised material and new exercises based on ArcGIS version 9, this updated work acquaints geographers and GIS professionals with the principles of GIS as it teaches the mechanics of using ArcGIS software. Conceptual material is followed by scripted software exercises. Necessary GIS skills are presented in a variety of areas--map symbology, data overlay, map projection, and data conversion--as the making of maps and the analysis of geographic data is conceptualized. Spatial modeling exercises using the Model Builder technology of ArcGIS version 9 are also provided. Other topics covered include organizing data, planning a GIS project, creating derived data, and presenting results.
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Price: $54.99
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Sale: $25.00
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Manufacturer: Peachpit Press
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Number of Items: 1
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Binding: Paperback
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Author: Garrick Chow
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Publisher: Peachpit Press
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Dewey Decimal Number: 006.786
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Publication Date: 2007-08-20
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Reading Level: 528
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Description: Adobe Dreamweaver CS3 Hands-On Training is the latest, updated version of the highly acclaimed publication from the leading trainers on Dreamweaver at lynda.com. In this book, readers will find carefully developed lessons and exercises that teach readers modern Web design techniques and workflow with the latest version, Adobe Dreamweaver CS3. Now that the software is an integral part of the Adobe Creative Suite 3 Web Premium, Web Standard, and Design Premium packages, there is an even greater need for the clear, step-by-step approach this book offers. Readers will learn to define a Web site; lay out pages effectively with Cascading Style Sheets; use tables; create rollovers; work with templates, media objects, and forms; and design for mobile devices. They'll also learn how to use the new features in Adobe Dreamweaver CS3, including the new Spry framework for Ajax, Spry widgets and effects, advanced Photoshop CS3 integration, a new Browser Compatibility Check feature, CSS layouts, a new Manage CSS feature, integration with Adobe Device Control for creating mobile content, and Adobe Bridge CS3. Accompanied by a CD-ROM loaded with classroom-proven exercises and QuickTime training videos, this book ensures you'll master the key features of Adobe Dreamweaver CS3 in no time.
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Price: $49.99
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Sale: $30.80
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Manufacturer: Cisco Press
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Number of Items: 1
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Binding: Hardcover
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Author: Michael Watkins::Kevin Wallace
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Publisher: Cisco Press
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Edition: 1 Har/Cdr
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Dewey Decimal Number: 005.8
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Publication Date: 2008-07-04
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Reading Level: 672
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Description: CCNA Security Official Exam Certification Guide - Master the IINS 640-553 exam with this official study guide
- Assess your knowledge with chapter-opening quizzes
- Review key concepts with Exam Preparation Tasks
- Practice with realistic exam questions on the CD-ROM
CCNA Security Official Exam Certification Guide is a best of breed Cisco® exam study guide that focuses specifically on the objectives for the CCNA® Security IINS exam. Senior security instructors Michael Watkins and Kevin Wallace share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. CCNA Security Official Exam Certification Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and allow you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks sections help drill you on key concepts you must know thoroughly. The companion CD-ROM contains a powerful testing engine that allows you to focus on individual topic areas or take complete, timed exams. The assessment engine also tracks your performance and provides feedback on a topic-by-topic basis, presenting question-by-question remediation to the text and laying out a complete study plan for review. Well-regarded for its level of detail, assessment features, and challenging review questions and exercises, this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. CCNA Security Official Exam Certification Guide is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com/go/authorizedtraining. Michael Watkins, CCNA/CCNP®/CCVP®/CCSP®, is a full-time senior technical instructor with SkillSoft Corporation. With 13 years of network management, training, and consulting experience, Michael has worked with organizations such as Kraft Foods, Johnson and Johnson, Raytheon, and the United States Air Force to help them implement and learn the latest network technologies. Kevin Wallace, CCIE® No. 7945, is a certified Cisco instructor working full time for SkillSoft, where he teaches courses in the Cisco CCSP, CCVP, and CCNP tracks. With 19 years of Cisco networking experience, Kevin has been a network design specialist for the Walt Disney World Resort and a network manager for Eastern Kentucky University. Kevin also is a CCVP, CCSP, CCNP, and CCDP with multiple Cisco security and IP communications specializations. The official study guide helps you master all the topics on the IINS exam, including - Network perimeter defense
- AAA configuration
- PKI and asymmetric encryption
This volume is part of the Exam Certification Guide Series from Cisco Press®. Books in this series provide officially developed exam preparation materials that offer assessment, review, and practice to help Cisco Career Certification candidates identify weaknesses, concentrate their study efforts, and enhance their confidence as exam day nears. Category: Cisco Press—Cisco Certification Covers: IINS exam 640-553
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Price: $59.99
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Sale: $27.49
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Manufacturer: Prentice Hall PTR
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Number of Items: 1
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Binding: Paperback
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Author: Douglas K. van Duyne::James A. Landay::Jason I. Hong
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Publisher: Prentice Hall PTR
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Edition: 2
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Dewey Decimal Number: 006.7
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Publication Date: 2006-12-24
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Reading Level: 1024
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Description: <>Praise for the second edition of The Design of Sites "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, [I see] the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve and avoid Internet design issues. I keep a copy of the book handy to remind me of the things I forgot and to gain fresh perspectives. It never fails to deliver." -John Cilio, marketing manager, IBM System x & z Storage Synergy
"The Design of Sites artfully brings forward the original intent of Christopher Alexander’s pattern language into the user experience design arena. It is a valuable and comprehensive reference." -George Hackman, Jr., senior director of User Experience for User Interface Guidelines, Patterns and Standards, Oracle Corporation
"The Design of Sites is one of the best tools I have in my usability toolbox. [These] Web UI design patterns make it easy for me to show my clients how to get the most usability bang for their buck."
-Claudia Alden Case, usability consultant and interaction designer, Alden Case Enterprises, Inc.
"If only biology class had been like this. Lucid text, bulletproof content, and a comprehensive taxonomy that’s just as much a source of inspiration as it is a production tool. This is a really, really good book. If you build Web sites, read it."
-Marc Campbell, author of Web Design Garage
Praise for the first edition of The Design of Sites
"Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent . . . at least!"
-Pawan R. Vora, vice president, Information Architecture, Seurat Company
"The content [in The Design of Sites] could make a novice into a seasoned professional over a weekend. Many companies pay a fortune for the information contained in the book’s primary chapters."
-John Cilio, marketing manager, IBM System x & z Storage Synergy
"This book has many handy checklists for what you should and should not do in creating a conventional Web site. Just following the authors’ suggestions would put your site in the top few percent for readability and usability."
-Jef Raskin, creator of the Macintosh computer and author of The Humane Interface
"Now that The Design of Sites has made its appearance, we won't have to put up with those poorly designed Web pages. These authors have captured patterns from successful Web designers, including their own experience in consulting and teaching, and have made this information accessible to all of us. The book is readable yet full of worthwhile information--a valuable addition to any Web designer’s bookshelf."
-Linda Rising, independent consultant and author of The Patterns Handbook, The Pattern Almanac 2000, and Design Patterns in Communications Software
"[The Design of Sites] bridges the gap from theory to practice and makes it possible for people in the Web-design space to use user-centered design principles in their work—without having to undertake extensive training."
-Maya Venkatraman, human interface engineer, Sun Microsystems
"The coverage [in The Design of Sites] is excellent--issues go beyond the traditional ‘design the best page’ focus and do a good job of showing the context. I haven’t seen any other book with the kind of breadth this has."
-Terry Winograd, professor of computer science, Stanford University, and editor of Bringing Design to Software
"With this book as a reference, you can benefit from what companies like Yahoo! have learned and apply it to your site, even if you don’t have a design and research team similarly sized and staffed."
From the foreword by Irene Au, director of User Experience, Google; former vice president of User Experience and Design, Yahoo!
The Design of Sites, Second Edition, is the definitive reference for the principles, patterns, methodologies, and best practices underlying exceptional Web design. If you are involved in the creation of dynamic Web sites, this book will give you all the necessary tools and techniques to create effortless end-user Web experiences, improve customer satisfaction, and achieve a balanced approach to Web design.
After a comprehensive tutorial covering the foundations of good Web site design, you will move on to discover the thirteen major Web design pattern groups. These patterns solve recurring design problems and help design teams avoid reinventing the wheel. Patterns range from creating a solid navigation framework and the all-important home page, to instilling trust and building credibility with your customers and improving site performance through better design. The book features - Coverage of AJAX, the Mobile Web, and online communities
- Seventeen new design patterns to add to the original ninety, including the new blog site type
- More than twenty significantly updated patterns
- 450 four-color screen shots and diagrams, including more than 150 new images
- Key site elements, including site maps, style sheets, dynamic elements, and customer profiles
- Clear, visual organization with color-coded sections for easy reference
- A balanced approach to Web design that takes both customer and business needs into account
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Price: $49.99
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Sale: $27.45
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Manufacturer: O'Reilly Media, Inc.
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Number of Items: 1
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Binding: Paperback
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Author: Brett D. McLaughlin::Gary Pollice::Dave West
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Publisher: O'Reilly Media, Inc.
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Dewey Decimal Number: 005.117
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Publication Date: 2006-11-27
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Reading Level: 634
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Description: "Head First Object Oriented Analysis and Design is a refreshing look at subject of OOAD. What sets this book apart is its focus on learning. The authors have made the content of OOAD accessible, usable for the practitioner." Ivar Jacobson, Ivar Jacobson Consulting "I just finished reading HF OOA&D and I loved it! The thing I liked most about this book was its focus on why we do OOA&D-to write great software!" Kyle Brown, Distinguished Engineer, IBM "Hidden behind the funny pictures and crazy fonts is a serious, intelligent, extremely well-crafted presentation of OO Analysis and Design. As I read the book, I felt like I was looking over the shoulder of an expert designer who was explaining to me what issues were important at each step, and why." Edward Sciore, Associate Professor, Computer Science Department, Boston College Tired of reading Object Oriented Analysis and Design books that only makes sense after you're an expert? You've heard OOA&D can help you write great software every time-software that makes your boss happy, your customers satisfied and gives you more time to do what makes you happy. But how? Head First Object-Oriented Analysis & Design shows you how to analyze, design, and write serious object-oriented software: software that's easy to reuse, maintain, and extend; software that doesn't hurt your head; software that lets you add new features without breaking the old ones. Inside you will learn how to: - Use OO principles like encapsulation and delegation to build applications that are flexible
- Apply the Open-Closed Principle (OCP) and the Single Responsibility Principle (SRP) to promote reuse of your code
- Leverage the power of design patterns to solve your problems more efficiently
- Use UML, use cases, and diagrams to ensure that all stakeholders are communicating clearly to help you deliver the right software that meets everyone's needs.
By exploiting how your brain works, Head First Object-Oriented Analysis & Design compresses the time it takes to learn and retain complex information. Expect to have fun, expect to learn, expect to be writing great software consistently by the time you're finished reading this!
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Price: $49.99
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Sale: $26.99
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Manufacturer: friends of ED
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Number of Items: 1
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Binding: Paperback
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Author: David Powers
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Publisher: friends of ED
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Edition: New
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Dewey Decimal Number: 006.786
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Publication Date: 2007-07-22
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Reading Level: 784
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Description: With over 3 million users worldwide, Adobe's Dreamweaver is the most popular web development software in the world, and it just took another step forward with CS3, the new version released in 2007. Having come a long way from its humble beginnings as a simple web design tool, CS3 allows you to rapidly put together standards compliant web sites and dynamic web sites with server-side languages and Ajax, and much more. To complement this great new application, David Powers has written the ultimate guide to itThe Essential Guide to Dreamweaver CS3 teaches you everything you need to know about the application, from setting up your development environment environment to publishing your sites and applications on the web, and everything in between. - Takes you through your development environment set up
- Covers everything you need to create both standards compliant web sutes, and dynamic web applications
- Teaches several real world techniques using a series of step by step tutorials
What youll learn - How to set up your ideal development environment, using Mac OSX/Windows, Apache (and IIS on Windows,) Apache, MySQL, and phpMyAdmin
- Creating standards compliant web sites using CS3's XHTML and CSS features
- Creating dynamic web applications using CS3's PHP and Spry Ajax server behaviors
- Building several real world web site functions, such as form validation, random quote generator, search function, user management/login pages, dynamic Ajax gallery, and much more.
- Creating an interface design in Fireworks CS3 and importing it into Dreamweaver CS3.
- How use Dreamweaver CS3's XML functionality, to consume RSS feeds, and create Spry data sets
- Using includes, templates and master detail pages.
- How to publish your site after you've created it
Summary of Contents - Chapter 1: Dreamweaver CS3Your Creative Partner
- Chapter 2: Building Dynamic Sites with Ajax and PHP
- Chapter 3: Getting the Work Environment Ready
- Chapter 4: Setting Up a PHP Site
- Chapter 5: Adding a Touch of Style
- Chapter 6: Creating a CSS Site Straight Out of the Box
- Chapter 7: Building Site Navigation with the Spry Menu Bar
- Chapter 8: Sprucing Up Content with Spry Widgets
- Chapter 9: Building Online Forms and Validating Input
- Chapter 10: Introducing the Basics of PHP
- Chapter 11: Using PHP to Process a Form
- Chapter 12: Working with PHP Includes and Templates
- Chapter 13: Setting Up MySQL and phpMyAdmin
- Chapter 14: Storing Records in a Database
- Chapter 15: Controlling Access to Your Site
- Chapter 16: Working with Multiple Tables
- Chapter 17: Searching Records and Handling Dates
- Chapter 18: Using XSLT to Display Live News Feeds and XML
- Chapter 19: Using Spry to Display XML
- Chapter 20: Getting the Best of Both Worlds with PHP and Spry
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Price: $39.99
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Sale: $17.95
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Manufacturer: Microsoft Press
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Number of Items: 1
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Binding: Paperback
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Author: Steve McConnell
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Publisher: Microsoft Press
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Dewey Decimal Number: 005.1
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Publication Date: 2006-03-01
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Reading Level: 308
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Description: Often referred to as the "black art" because of its complexity and uncertainty, software estimation is not as hard or mysterious as people think. However, the art of how to create effective cost and schedule estimates has not been very well publicized. While the average software organization can struggle with project costs that run double their original estimates, some of the more sophisticated organizations achieve results with estimation errors as low as 5-10%. These best-in-class organizations use scientific techniques that are not cost-effective, however, making them of limited use to most software development organizations. To address these issues, Software Estimation focuses on the art of software estimation and provides a proven set of procedures and heuristics that software developers, technical leads, and project managers can apply to their projects. Instead of arcane treatises and rigid modeling techniques, award-winning author Steve McConnell gives practical guidance to help organizations achieve basic estimation proficiency and lay the groundwork to continue improving project cost estimates. This book is organized from simple tips to more advanced ideas; it does not avoid the more hairy mathematical estimation approaches, but the non-mathematical reader will find plenty of useful guidelines without getting bogged down in complex formulas.
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Price: $24.99
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Sale: $12.56
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Manufacturer: Wiley
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Number of Items: 1
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Binding: Paperback
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Author: Christopher Negus::Francois Caen
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Publisher: Wiley
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Dewey Decimal Number: 005.432
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Publication Date: 2007-11-28
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Reading Level: 360
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Description: In this handy, compact guide, you’ll explore a ton of powerful Ubuntu Linux commands while you learn to use Ubuntu Linux as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution.
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Price: $34.99
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Sale: $17.88
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Manufacturer: For Dummies
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Number of Items: 1
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Binding: Paperback
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Author: Andy Harris::Chris McCulloh
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Publisher: For Dummies
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Edition: Pap/Cdr
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Dewey Decimal Number: 006.74
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Publication Date: 2008-05-05
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Reading Level: 960
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Description: Want to build a killer Web site? Want to make it easy to keep your site up to date? You'll need to know how CSS, HTML, and XHTML work together. HTML, XHTML, and CSS All-In-One Desk Reference For Dummies makes that easy too! These eight minibooks get you started, explain standards, and help you connect all the dots to create sites with pizzazz. This handy, one-stop guide catches you up on XHTML basics and CSS fundamentals. You'll learn how to work with Positionable CSS to create floating elements, margins, and multi-column layouts, and you'll get up to speed on client-side programming with JavaScript. You'll also get the low-down on server side programming with PHP, creating a database with MySQL, and using Ajax on both client and server sides. You'll find out how to: - Use templates and validators
- Manage information with lists and tables
- Turn lists of links into button bars
- Add style color and borders
- Create variables for data
- Add motion with basic DOM animation
- Work with arrays
- Add Flash functionality with AFLAX
- Build and manage a multipage site
- Choose and run your own server
You don't need expensive or complicated software or a super-powerful computer to build a Web site that does all sorts of amazing things. All you need is a text editor and the clear, step-by-step guidance you'll find in HTML, XHTML, and CSS All-In-One Desk Reference For Dummies.
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Displaying records 171 through 180 of 4000
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