The Books Store

Beginning PHP and MySQL: From Novice to Professional, Third Edition offers a comprehensive introduction to two of the most prominent open source technologies on the planet: the PHP scripting language and the MySQL database server. Updated to introduce the features found in MySQLs most significant release to date, readers learn how to take advantage of the latest features of both technologies to build powerful, manageable, and stable web applications.

Essentially three books in one, readers not only profit from extensive introductions to the core features of each technology, but also learn how to effectively integrate the two in order to build robust data-driven applications. Packed with practical examples and insight into the real-world challenges faced by developers based on author W. Jason Gilmore's 7 years of expertise working with these technologies, readers will repeatedly return to this book as both a valuable instructional tool and reference guide.

What youll learn

• The PHP language
• How to back your web site with MySQL
• Templating so that you can apply a consistent design across all pages on your site
• How to authenticate your web site users
• How to use cookies to maintain information (such as items in a shopping cart) while a user is browsing your site

Who is this book for?

This book is written for developers seeking to take advantage of the PHP language and MySQL database to create powerful web applications.

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry-level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from "novice to professional." Youll start your journey by seeing what you need to knowbut without needless theory and filler. Youll build your skill set by learning how to put together real-world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you thereit is your trusted guide through unfamiliar territory!

Everything you need to know about:

• Creating stellar UserForms and custom dialog box alternatives
• Working with VBA subprocedures and function procedures
• Incorporating event-handling and interactions with other applications
• Building user-friendly toolbars, menus, and help systems
• Manipulating files and Visual Basic® components
• Understanding class modules
• Managing compatibility issues

Feel the power of VBA and Excel

No one can uncover Excel’s hidden capabilities like "Mr. Spreadsheet" himself. John Walkenbach begins this power user’s guide with a conceptual overview, an analysis of Excel application development, and a complete introduction to VBA. Then, he shows you how to customize Excel UserForms, develop new utilities, use VBA with charts and pivot tables, create event-handling applications, and much more. If you’re fairly new to Excel programming, here’s the foundation you need. If you’re already a VBA veteran, you can start mining a rich lode of programming ideas right away.

CD-ROM Includes

• Trial version of the author’s award-winning Power Utility Pak
• Over one hundred example Excel workbooks from the book

Microsoft Office SharePoint Server 2007 and Windows SharePoint Services 3.0 is the next generation of Microsoft SharePoint technologies. These products expand on SharePoints information-sharing and collaboration capabilities, which allow you to create true enterprise information management, information sharing, and collaboration solutions.

SharePoint 2007 Users Guide: Learning Microsoft's Collaboration and Productivity Platform is the follow-up edition to the successful SharePoint 2003 Users Guide (Apress, 2005). This book provides guidance about the new workflows, interface, and other technologies within SharePoint 2007. Authors Seth Bates and Tony Smith describe SharePoint in a variety of environments, and have the expertise and ability to stand behind this useful guidecatered to anyone who works with SharePoint technologies in any capacity.

• Create professional-looking documents with InDesign's powerful text and graphic tools
• Import text from a word processor, move and scale existing text frames, and check spelling
• Use the line, pen, and geometric shape tools to draw complex graphic objects
• Apply fill and stroke, specify process and spot colors, and design custom rules
• Use Adobe Bridge to organize and manage your digital assets
• Import and modify layered artwork from Photoshop and Illustrator
• Create inline graphics and anchored objects that move automatically with your text from one page to the next
• Create, edit, and link paragraph styles, complete with nested character styles
• Apply a sequence of style sheets to format an entire document in one operation
• Build object styles with embedded paragraph styles in order to format entire frames at a time
• Use master pages to automate repeating page features
• Automatically generate a table of contents
• Compose a fully interactive document -- with bookmarks, hyperlinks, buttons, sounds, and movies -- and export your creation to a PDF file that can be played on most computers

• This book is a single reference that’s indispensable for Excel beginners, intermediate users, power users, and would-be power users everywhere
• Fully updated for the new release, this latest edition provides comprehensive, soup-to-nuts coverage, delivering over 900 pages of Excel tips, tricks, and techniques readers won’t find anywhere else
• John Walkenbach, aka "Mr. Spreadsheet," is one of the world’s leading authorities on Excel
• Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features
• Includes a valuable CD-ROM with templates and worksheets from the book

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book