Popular Culture in The Books Store

I. The Stylelife Challenge
Master the Game in 30 Days

II. The Style Diaries
The Pickup Artist's Companion

Questions for Neil Strauss

Amazon.com: Yours has to be one of the strangest career paths in the book business: from rock critic at the New York Times, to cowriter of memoirs with rockers and porn stars, to bestselling seduction guru. Do you ever wonder how you got from point A to point Z?

Strauss: Oddly, I never do. Instead, I wonder why it took me so long to get to point Z. And then I wonder if people are going to stick with me when I go to point whatever-is-after-Z next. I guess that would be point AA--which, come to think of it, I've already been to with Dave Navarro while writing his book.

Amazon.com: You write in the introduction to Rules of the Game that you thought The Game was your "last word on the subject," and you were ready to get on with your life. But, like Michael Corleone, you got pulled back in. Why was it so hard to leave?

Strauss: Good simile. Someone else compared it to Donnie Brasco. There's something about the seduction community that sucks people in. I've seen college kids drop out of school; doctors quit their jobs; and celebrities take huge career risks to pursue this knowledge.

It may be because, according to the Kinsey Institute, most men think about sex every two minutes. But our society has never given them tools to safely fulfill these desires. Once they find out there's a way to learn to be more successful with women--and see evidence that it works--they tend to dive in headfirst. Perhaps because, when it comes down to it, this is why we're really here.

Amazon.com: Do you meet women who have read The Game? What do they think? And with the thousands of people out there you have trained and the many more thousands who have read the book, are women starting to recognize the strategies? Do they ever say, "Hey, you're playing the Game on me"?

Strauss: I've run into some women who've read the book to learn about the male mind, and they've all been positive about it--the book, that is, not the male mind. It's the women who've heard of the book but haven't read it who want to burn it.

And actually, a guy at a book signing the other day told me he got caught using one of the openers. But he still walked away with her phone number. His advice: on the rare chance that it happens, don't get scared and scamper off. Instead, use it as an opportunity to start a conversation about the game itself and whether it works. If they've read the book, this obviously means they're interested in the subject--and now you both have something in common.

Amazon.com: Rules of the Game is actually two books: the Stylelife Challenge and the Style Diaries. The first book is pretty straightforward: a 30-day plan for "Mastering the Game." But the second one is not what you'd expect in a self-help book. Can you explain what it is and why you included it?

Strauss: I didn't want to just give people a self-help book, and promise that their life will be sunshine and unicorns forever. I wanted them to know that with knowledge and power come a new set of challenges and problems. So the black book contains seduction stories from the dark side of the game, and the fact that, as the German director Fassbinder put it, "We were born to need each other, but we still haven't learned how to live with each other."

Amazon.com: Part of the story of The Game was the tension of what happens, after you've become proficient at the Game, when you find someone you love. Is that the point: to go from player to lover (or, ulp, husband!)? How do you do that? Or does playing the Game become its own end for some people?

Strauss: If you master the game, then you also must master your own fears and insecurities. And overcoming these destructive traits can only help you have healthier relationships. That said, the downside to learning the game and then falling in love is that you have to be strong, because there are a lot more options than there once were. So for readers who are having trouble: the secret to monogamy is realizing that the fantasy of being with someone else is usually better than the reality. You can't do better than love.

A fascinating exploration of the science of the impossible—from death rays and force fields to invisibility cloaks—revealing to what extent such technologies might be achievable decades or millennia into the future.

One hundred years ago, scientists would have said that lasers, televisions, and the atomic bomb were beyond the realm of physical possibility. In Physics of the Impossible, the renowned physicist Michio Kaku explores to what extent the technologies and devices of science fiction that are deemed equally impossible today might well become commonplace in the future.

From teleportation to telekinesis, Kaku uses the world of science fiction to explore the fundamentals—and the limits—of the laws of physics as we know them today. He ranks the impossible technologies by categories—Class I, II, and III, depending on when they might be achieved, within the next century, millennia, or perhaps never. In a compelling and thought-provoking narrative, he explains:
· How the science of optics and electromagnetism may one day enable us to bend light around an object, like a stream flowing around a boulder, making the object invisible to observers “downstream”
· How ramjet rockets, laser sails, antimatter engines, and nanorockets may one day take us to the nearby stars
· How telepathy and psychokinesis, once considered pseudoscience, may one day be possible using advances in MRI, computers, superconductivity, and nanotechnology
· Why a time machine is apparently consistent with the known laws of quantum physics, although it would take an unbelievably advanced civilization to actually build one
Kaku uses his discussion of each technology as a jumping-off point to explain the science behind it. An extraordinary scientific adventure, Physics of the Impossible takes readers on an unforgettable, mesmerizing journey into the world of science that both enlightens and entertains.

The Net Generation Has Arrived. .
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled �screenagers� with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

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• How the brain of the Net Generation processes information .
• Seven ways to attract and engage young talent in the workforce.
• Seven guidelines for educators to tap the Net Gen potential.
• Parenting 2.0: There's no place like the new home .
• Citizen Net: How young people and the Internet are transforming democracy.

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the �Net Geners� are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

Jim Marrs can justifiably be considered the world's leading conspiracy author, with multimillion bestsellers like Alien Agenda, Rule by Secrecy, and the book that Oliver Stone used as a basis for his JFK movie, Crossfire: The Plot That Killed Kennedy. Now Marrs has allied with the web's most popular conspiracy forum to investigate everything from chemtrails to the Nazis' Antarctic base, moon landing hoaxes to UFOs, God as an alien to the end of the world in 2012.

AboveTopSecret.com is the Internet's largest and most popular discussion board community, with more than twelve million page views per month. It is dedicated to the intelligent exchange of ideas and debate on a wide range of "alternative topics" such as conspiracies, UFOs, paranormal, secret societies, political scandals, new world order, terrorism, and dozens of related topics. AboveTopSecret's popular podcast is downloaded tens of millions of times per month and will become a nationally syndicated radio show prior to the publication date of the book.

Marrs brings his rigorous journalist's credentials to bear on these topics and more, asking (and often answering) the essential who, what, where, why, and how questions in compelling, page-turning fashion.

A native of Fort Worth, Texas, Jim Marrs has worked for several Texas newspapers, including the Fort Worth Star-Telegram. After a leave of absence to serve with Fourth Army intelligence during the Vietnam War, he became a military and aerospace writer for the newspaper and an investigative reporter. Since 1980, Marrs has been a freelance writer, author, and frequent invited public speaker.

Artistic genius, political activist, painter and decorator, mythic legend or notorious graffiti artist? The work of Banksy is unmistakable (except maybe when it’s squatting in the New York’s Metropolitan Museum or Museum of Modern Art.) Banksy is responsible for decorating the streets, walls, bridges and zoos of towns and cites throughout the world.

Witty and subversive, his stencils show monkeys with weapons of mass destruction, policeman with smiley faces, rats with drills and umbrellas. If you look hard enough you’ll find your own. His statements, incitements, ironies and epigrams are by turns intelligent and witty comments on everything from the monarchy and capitalism to the war in Iraq and farm animals.

His identity remains unknown, but his work is prolific. And now for the first time, he’s putting together the best of his work—old and new—in a fully illustrated color volume.