Author: Robert C. Blattberg::Gary Getz::Jacquelyn S. Thomas
Publisher: Harvard Business School Press
Publication Date: 2001-05-23
Reading Level: 35
Description: Add-on selling offers a significant growth opportunity, but resources must be allocated carefully and may include marketing communications, database marketing tools, and outsourcing. Tools included here help evaluate which products provide an add-on opportunity, configure how best to market them, and circumnavigate common pitfalls.
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