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Displaying records 181 through 190 of 4000 |
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Price: $29.95
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Sale: $9.94
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Manufacturer: Harvard Business School Press
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Number of Items: 1
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Binding: Hardcover
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Author: B. Joseph Pine::James H. Gilmore
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Publisher: Harvard Business School Press
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Edition: 1
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Dewey Decimal Number: 658.56
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Publication Date: 1999-04
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Reading Level: 254
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Description: Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service. But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience." Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards
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Price: $21.95
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Sale: $12.26
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Manufacturer: Wiley
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Number of Items: 1
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Binding: Paperback
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Author: Joseph Sugarman
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Publisher: Wiley
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Edition: 1
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Dewey Decimal Number: 659.1
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Publication Date: 2006-12-11
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Reading Level: 360
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Description: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Price: $15.00
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Sale: $4.48
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Manufacturer: Basic Books
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Number of Items: 1
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Binding: Paperback
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Author: Michael Treacy::Fred Wiersema
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Publisher: Basic Books
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Edition: Expanded
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Dewey Decimal Number: 658.8
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Publication Date: 1997-01-09
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Reading Level: 224
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Description: Now in paperbackÜ A breakthrough approach to strategy that will revolutionize how you think about customers, competition, markets, even the fundamental structure of your business. Paper. DLC: Competition.
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Price:
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Sale: $110.98
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Manufacturer: McGraw-Hill/Irwin
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Number of Items: 1
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Binding: Hardcover
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Author: Michael Levy::Barton Weitz
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Publisher: McGraw-Hill/Irwin
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Edition: 7
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Dewey Decimal Number: 658.87
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Publication Date: 2008-04-18
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Reading Level: 736
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Description: Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. . . Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. . . Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text�s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text�s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. . . The text provides a balanced treatment of strategic, �how to,� and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a �good read� because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. .
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Price: $25.95
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Sale: $4.35
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Manufacturer: Portfolio Hardcover
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Number of Items: 1
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Binding: Hardcover
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Author: Seth Godin
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Publisher: Portfolio Hardcover
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Dewey Decimal Number: 658.409
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Publication Date: 2006-08-17
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Reading Level: 352
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Description: More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to Be on Oprah’s Show?
• The Persistence of Really Bad Ideas
• The Seduction of "Good Enough"
• What Happens When It's All on Tape?
• Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen."
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Price: $21.95
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Sale: $14.82
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Manufacturer: Interweave Press
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Number of Items: 1
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Binding: Paperback
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Author: Viki Lareau
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Publisher: Interweave Press
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Dewey Decimal Number: 745.59420688
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Publication Date: 2006-10-28
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Reading Level: 96
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Description: Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.
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Price: $16.95
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Sale: $9.98
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Manufacturer: Trumpeter
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Number of Items: 1
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Binding: Paperback
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Author: April Benson
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Publisher: Trumpeter
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Dewey Decimal Number: 616.8584
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Publication Date: 2008-12-30
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Reading Level: 288
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Description: According to a recent study, it is estimated that more than 10 million Americans are unable to stop themselves from frequent shopping binges that lead to debt, damaged relationships, and depression. In this book, April Lane Benson draws on decades of clinical experience and on recent research to offer information, insights, and practical strategies for overcoming compulsive buying.
The cardinal signs of compulsive buying are:Frequent purchases of unneeded or unaffordable itemsIntrusive or uncontrollable impulses to buyEmotional let-down or feelings of guilt after shopping
In plain and encouraging language, Dr. Benson helps readers to identify their “overshopping sequence”—the pattern of triggers, actions, and aftershocks (or negative consequences) that plague compulsive buyers. With this awareness of the dynamics of their shopping problem, readers gain the ability to address the root causes. Dr. Benson demonstrates how unaddressed emotional pain can drive us to overshop, as can limited and unrealistic concepts about what will make us truly happy in life.
To promote recovery, she offers readers an integrated approach that enlists the mind, the heart, and even the body to develop a mindful awareness around shopping and take back control over buying and spending. Includes patient stories, practical strategies, exercises, and information on financial planning.
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Price:
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Sale: $59.00
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Manufacturer: McGraw-Hill/Irwin
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Number of Items: 1
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Binding: CD-ROM
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Author: Barton Weitz::Stephen Castleberry::John Tanner
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Publisher: McGraw-Hill/Irwin
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Edition: 6
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Dewey Decimal Number: 381
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Publication Date: 2005-11-18
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Reading Level: 480
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Description: Using real people, real stories, real examples, and real situations, Selling: Building Partnerships, 6/e, delivers an exciting new approach that will help your students develop the partnerships that will promote success in their careers and in their lives. Selling presents selling theories and skills and gives students plenty of opportunity to apply them, showing how salespeople operate in real-life selling situations. This gives students a solid foundation for the more specific sales training they receive on the job..
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Price: $21.95
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Sale: $10.97
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Manufacturer: Atlantic Publishing Company
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Number of Items: 1
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Binding: Paperback
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Author: Rene V. Richards
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Publisher: Atlantic Publishing Company
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Dewey Decimal Number: 658.872
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Publication Date: 2006-09-12
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Reading Level: 288
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Description: This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today s internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only book that will provide you with insider secrets. The reason we asked the marketing experts who make their living on the internet every day and they talked! With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today s successful internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up sell, oversights to stay away from, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-commerce marketers. This book is a compilation of their secrets, and proven successful ideas. If you are interested in learning hundreds of hints, tricks and secrets on how to make money or more money with your Web site than this book is for you. Instruction is great, but advice from experts is something else, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.
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Price: $19.95
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Sale: $8.92
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Manufacturer: Wiley
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Number of Items: 1
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Binding: Hardcover
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Author: Michael Port::Elizabeth Marshall
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Publisher: Wiley
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Dewey Decimal Number: 658.802
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Publication Date: 2008-09-09
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Reading Level: 176
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Description: Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
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Displaying records 181 through 190 of 4000
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