Professional & Technical in The Books Store

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST.

"ONE OF THE SMARTEST INVESTORS ON THE PLANET."--MONEY MAGAZINE. .

�This book is an essential read for those who. wish to understand the modern world of investing.�.
�Alan Greenspan

Winner of the 2008 Financial Times and Goldman Sachs Business Book of the Year Award

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems--and a call to action for investors who may fall victim to misinterpreting important signals. While some have tended to view asset class mispricings as mere �noise,� this compelling book shows why they are important signals of opportunities and risks that will shape the market for years to come. One of today's most respected names in finance, Mohamed El-Erian puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.

The world economy is in the midst of a series of hand-offs. Global growth is now being heavily influenced by nations that previously had little or no systemic influence. Former debtor nations are building unforeseen wealth and, thus, enjoying unprecedented influence and facing unusual challenges. And new derivative products have changed the behavior of many market segments and players. Yet, despite all these changes, the system's infrastructure is yet to be upgraded to reflect the realities of today's and tomorrow's world. El-Erian investigates the underlying drivers of global change to shed light on how you should:

. .
• Think about the new opportunities and risks.
• Construct an appropriately diversified and internationalized portfolio.
• Protect your portfolio against new sources of systemic risk.
• Best think about the impact of central banks and financial policies around the world

Offering up predictions of future developments, El-Erian directs his focus to help you capitalize on the new financial landscape, while limiting exposure to new risk configurations.

When Markets Collide is a unique collection of books for investors and policy makers around the world. In addition to providing a thorough analysis and clear perspective of recent events, it lays down a detailed map for navigating your way through an otherwise perplexing new economic landscape.

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

• Identifies and discusses all levels of nursing management, including Health Promotion, Acute Intervention, and Ambulatory and Home Care, to prepare the nurse to effectively intervene at various stages of illness.
• Online podcasts feature audio key points summaries for each chapter highlighting important information.
• Extensive gerontologic content discusses age-related changes for each body system and alerts the nurse to differences often encountered in older patients.
• Attractive four-color design and over 1,400 full-color illustrations enhance learning by presenting disease processes and related anatomy and physiology more clearly.
• About 55 thoroughly updated, comprehensive nursing care plans incorporate current NANDA diagnoses, defining characteristics, expected outcomes, interventions with rationales, evaluation criteria, and more.

• New chapters on Health Disparities, Stress and Stress Management, Infection and HIV, and Nursing Management: Obesity provide a more comprehensive look at the world of medical-surgical nursing.
• Electronic Resource Summary at chapter openers alert students to additional electronic resources available on companion CD and Evolve.
• Gender Differences boxes summarize how women and men are affected differently by medical conditions.
• Drug Alert boxes highlight important considerations applicable to key drugs.
• A glossary of key terms and definitions contains definitions and page references.
• NCLEX examination style review questions in each chapter include a focus on prioritization of patient care.
• All nursing care plans now incorporate NIC and NOC.
  Companion CD:
  
• More than 50 interactive case studies with realistic, 3-D animations to help you visualize disease processes from the inside out
  
• A unique Stress-Busting Kit for Nursing Students with strategies for managing your (and your patients') stress
  
• A collection of Multimedia Supplements with audio and video clips, plus additional animations
  
• 375 NCLEX® examination-style review questions

Put an end to emotional eating!

Any sensible diet will help you lose weight, but the challenge for 90% of Americans is actually staying on the diet they choose. Enter Dr. Judith Beck and The Beck Diet Solution. Dr. Beck, one of the foremost authorities in the field of Cognitive Therapy, has created a six-week plan that will help people stick with their diet, lose weight with confidence, and keep weight off for a lifetime. This program is not only based on the author's personal success and on her success with her many clients, but also on published research. It all starts with how you think. With other programs, you think about nothing but food: counting, weighing, and worst of all, food you can't have. This way of thinking inevitably contributes to diet failure. The Beck Diet Solution is the only program that helps dieters use Cognitive Therapy methods--scientifically proven over 20 years--to forever change those treacherous thought patterns that lead to overeating, cheating, excuses, and other dieting downfalls.

Features

This breakthrough six-week plan assures success by helping you assess the advantages of weight loss, pick a sensible diet and exercise program, set a goal, line up support, and prepare your environment--all this before starting any diet. This unique approach is key to preventing the downfalls that so often lead to failure.

A new task is presented each day to build psychological skills to deal with the challenges of hunger and craving, overeating, alcohol, eating out, special occasions, vacations, stress, and much more. Healthy habits are established with to-do lists, reasons and ways to do the tasks, and how to deal with negative thoughts. One day a week is designated to "Take a Breather."

Easy-to-use, flexible, and proven tools are found throughout the program, including daily goals; weekly planner pages; and motivational coping cards for handling time/energy hurdles, eating out, and other high-risk situations.