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  Spark: The Revolutionary New Science of Exercise and the Brain

 
Spark: The Revolutionary New Science of Exercise and the Brain under Professional & Technical in The Books Store
Price: $24.99
Sale: $13.43
 
Manufacturer: Little, Brown and Company
Number of Items: 1
 
 
Binding: Hardcover
Author: John J. Ratey
Publisher: Little, Brown and Company
Edition: 1
Dewey Decimal Number: 612.76
Publication Date: 2008-01-10
Reading Level: 304
 
Description: A groundbreaking and fascinating investigation into the transformative effects of exercise on the brain, from the bestselling author and renowned psychiatrist John J. Ratey, MD.



Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance.


In SPARK, John J. Ratey, M.D., embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defense against everything from depression to ADD to addiction to aggression to menopause to Alzheimer's. Filled with amazing case studies (such as the revolutionary fitness program in Naperville, Illinois, which has put this school district of 19,000 kids first in the world of science test scores), SPARK is the first book to explore comprehensively the connection between exercise and the brain. It will change forever the way you think about your morning run---or, for that matter, simply the way you think

 

  101 Things I Learned in Architecture School

 
101 Things I Learned in Architecture School under Professional & Technical in The Books Store
Price: $12.95
Sale: $7.73
 
Manufacturer: The MIT Press
Number of Items: 1
 
 
Binding: Hardcover
Author: Matthew Frederick
Publisher: The MIT Press
Dewey Decimal Number: 720
Publication Date: 2007-09-30
Reading Level: 128
 
Description: 2008 Silver Award Winner, Architecture Category, Independent Publisher Book Awards. and Winning entry, General Trade Illustrated Category, in the 2008 New England Book Show sponsored by Bookbuilders of Boston.

This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.

 

  Execution: The Discipline of Getting Things Done

 
Execution: The Discipline of Getting Things Done under Professional & Technical in The Books Store
Price: $27.50
Sale: $5.99
 
Manufacturer: Crown Business
Number of Items: 1
 
 
Binding: Hardcover
Author: Larry Bossidy::Ram Charan::Charles Burck
Publisher: Crown Business
Edition: 1
Dewey Decimal Number: 658
Publication Date: 2002-06-15
Reading Level: 288
 
Description: Disciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting things done never seems quite as glamorous. But as Larry Bossidy and Ram Charan demonstrate in Execution, the ultimate difference between a company and its competitor is, in fact, the ability to execute.

Execution is "the missing link between aspirations and results," and as such, making it happen is the business leader's most important job. While failure in today's business environment is often attributed to other causes, Bossidy and Charan argue that the biggest obstacle to success is the absence of execution. They point out that without execution, breakthrough thinking on managing change breaks down, and they emphasize the fact that execution is a discipline to learn, not merely the tactical side of business. Supporting this with stories of the "execution difference" being won (EDS) and lost (Xerox and Lucent), the authors describe the building blocks--leaders with the right behaviors, a culture that rewards execution, and a reliable system for having the right people in the right jobs--that need to be in place to manage the three core business processes of people, strategy, and operations. Both Bossidy, CEO of Honeywell International, Inc., and Charan, advisor to corporate executives and author of such books as What the CEO Wants You to Know and Boards That Work, present experience-tested insight into how the smooth linking of these three processes can differentiate one company from the rest. Developing the discipline of execution isn't made out to be simple, nor is this book a quick, easy read. Bossidy and Charan do, however, offer good advice on a neglected topic, making Execution a smart business leader's guide to enacting success rather than permitting demise. --S. Ketchum


 

  Financial Shock: A 360º Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis

 
Financial Shock: A 360º Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis under Professional & Technical in The Books Store
Price: $24.99
Sale: $15.10
 
Manufacturer: FT Press
Number of Items: 1
 
 
Binding: Hardcover
Author: Mark Zandi
Publisher: FT Press
Edition: 1
Dewey Decimal Number: 332.7220973
Publication Date: 2008-07-19
Reading Level: 288
 
Description: "In Financial Shock, Mr. Zandi provides a concise and lucid account of the economic, political and regulatory forces behind this binge." --The Wall Street Journal "Aggressive builders, greedy lenders, optimistic home buyers: Zandi succinctly dissects the mortgage mess from start to (one hopes) finish." --U.S. News and World Report "If you wonder how it could be possible for a subprime mortgage loan to bring the global financial system and the U.S. economy to its knees, you should read this book. No one is better qualified to provide this insight and advice than Mark Zandi." -- Larry Kudlow, Host, CNBC's Kudlow & Company "Every once in a while a book comes along that's so important, it commands recognition. This is one of them. Zandi provides a rilliant blow-by-blow account of how greed, stupidity, and recklessness brought the first major economic crises of the 21st entury and the most serious since the Great Depression." --Bernard Baumohl,Managing Director, The Economic Outlook Group and best-selling author, The Secrets of Economic Indicators "Throughout the financial crisis Mark Zandi has played two important roles.He has insightfully analyzed its causes and thoughtfully recommended steps to alleviate it. This book continues those tasks and adds a third--providing a comprehensive and comprehensible explanation of the issues that is accessible to the general public and extremely useful to those who specialize in the area." --Barney Frank, Chairman, House Financial Services Committee The subprime crisis created a gigantic financial catastrophe. What happened? How did it happen? How can we prevent similar crises from happening again? Mark Zandi answers all these critical questions--systematically, carefully, and in plain English. Zandi begins with a fast-paced overview and then illuminates the deepest causes, from the psychology of homeownership to Alan Greenspan's missteps. You'll see the home "flippers" at work and the real estate agents who cheered them on. You'll learn how Internet technology and access to global capital transformed the mortgage industry, helping irresponsible lenders drive out good ones.Zandi demystifies the complex financial engineering that enabled lenders to hide deepening risks, shows how global investors eagerly bought in, and explains how flummoxed regulators failed to prevent disaster, despite crucial warning signs. Most important, Zandi offers indispensable advice for investors who must recognize emerging bubbles, policymakers who must improve oversight, and citizens who must survive whatever comes next. *Liar's loans, flippers, predatory lenders, delusional homebuilders How the housing market came unhinged, and the whirlwind came together*Alan Greenspan's trillion-dollar bet Betting on the boom, ignoring the bubble*The subprime market goes global Worldwide investors get a piece of the action--and reap the results*Wall Street's alchemists: conjuring up Frankenstein New financial instruments and their hidden contents*Back to the future: risk management for the 21st century Respecting the "animal spirits" that drive even the most sophisticated markets

 

  2009 Intravenous Medications: A Handbook for Nurses and Health Professionals

 
2009 Intravenous Medications: A Handbook for Nurses and Health Professionals under Professional & Technical in The Books Store
Price: $44.95
Sale: $40.45
 
Manufacturer: Mosby
Number of Items: 1
 
 
Binding: Spiral-bound
Author: Betty L. Gahart::Adrienne R. Nazareno
Publisher: Mosby
Edition: 25
Dewey Decimal Number: 615
Publication Date: 2008-07-21
Reading Level: 1424
 
Description: The #1 IV drug handbook for 36 years, this reference is trusted for its accuracy and comprehensive coverage. It provides essential data on administering more than 350 intravenous drugs, with a portable size for convenience in any clinical setting. This new edition includes entries for 9 new IV drugs recently approved by the FDA and hundreds of new drug facts. An alphabetical organization and indexing by both generic and trade names, along with pharmacologic actions, make it easy to find drug information quickly.

  • Provides comprehensive information for each drug including its generic name (with a phonetic pronunciation guide), common trade name(s), drug category, pH, dosages and dose adjustments, dilution, compatibilities and incompatibilities, rate of administration, actions, indications and uses (including unlabeled uses), contraindications, precautions, drug/lab interactions, side effects, and antidote.
  • Lists IV drugs alphabetically by generic name with indexes of drugs by generic name, trade name, and drug category for quick clinical reference.
  • UNIQUE! Displays dosing information on a single page or a two-page spread.
  • Highlights age-specific dose variances for geriatric, pediatric, infant, and neonatal patients in separate sections.
  • Lists all side effects, compatibilities, and incompatibilities in alphabetical order for quick review.
  • UNIQUE! Includes over 100 charts detailing dosing and dilution guidelines, recommended dose modifications, combination schedules, infusion rates, and more.
  • Uses extensive cross referencing within individual drug descriptions for quick access.
  • Offers a portable size and flexible spiral binding for practical use in any setting.
  • Presents General Dilution Charts and a Solution Compatibility Chart inside the front and back covers for fast, easy reference.
  • Provides quick, valuable, guidance with IV Therapy Facts and appendices.
  • Identifies drugs available only in Canada with a maple leaf icon.
  • Offers a PDA version that may be installed from a CD or downloaded through Skyscape, for use with portable handheld devices.


  • Adds entries for 9 new IV drugs recently approved by the FDA.
  • Includes hundreds of new and updated drug facts, including new dosage adjustments, indications, interactions, compatibilities, side effects, precautions, and additional disease-specific dosages.

 

  Principles of Marketing, 12th Edition

 
Principles of Marketing, 12th Edition under Professional & Technical in The Books Store
Price: $186.67
Sale: $64.99
 
Manufacturer: Prentice Hall
Number of Items: 1
 
 
Binding: Hardcover
Author: Philip Kotler::Gary Armstrong
Publisher: Prentice Hall
Edition: 12
Dewey Decimal Number: 658.8
Publication Date: 2007-03-09
Reading Level: 736
 
Description:

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.


 

  Atlas of Human Anatomy: With Netteranatomy.com (Netter Basic Science)

 
Atlas of Human Anatomy: With Netteranatomy.com (Netter Basic Science) under Professional & Technical in The Books Store
Price: $79.95
Sale: $66.99
 
Manufacturer: Saunders
Number of Items: 1
 
 
Binding: Paperback
Author: Frank H. Netter
Publisher: Saunders
Edition: 4
Dewey Decimal Number: 611.002212
Publication Date: 2006-06-26
Reading Level: 640
 
Description: Netter’s Atlas of Human Anatomy is the most loved and best selling anatomy atlas in the English language. In over 540 beautifully colored and easily understood illustrations, it teaches the complete human body with unsurpassed clarity and accuracy. This new edition features 57 revised, 200 relabeled and 17 wholly new plates, drawn fully in the tradition of Frank Netter, and includes more imaging and clinical images than ever before. Six Consulting Editors have worked together to ensure the new edition’s accuracy and usefulness in the lecture theatre, classroom and dissection lab. Fifty plates from the book as well as a powerful and varied bank of ancillary material, unique to this atlas, are available online through STUDENT CONSULT. * Includes uniquely informative drawings that allow you – and have allowed generations of students - to learn structures with confidence. * Associates normal anatomy with an application of that knowledge in a clinical setting. * Offers a strong selection of imaging to show you what is happening three dimensionally in the human body, the way you see it in practice.

 

  The Gift of Years: Growing Older Gracefully

 
The Gift of Years: Growing Older Gracefully under Professional & Technical in The Books Store
Price: $19.95
Sale: $11.95
 
Manufacturer: Bluebridge
Number of Items: 1
 
 
Binding: Hardcover
Author: Joan Chittister
Publisher: Bluebridge
Dewey Decimal Number: 200.846
Publication Date: 2008-05-01
Reading Level: 240
 
Description:
Not only accepting but celebrating getting old, this inspirational and illuminating work looks at the many facets of the aging process, from purposes and challenges to struggles and surprises. Central throughout is a call to cherish the blessing of aging as a natural part of life that is active, productive, and deeply rewarding. Perhaps the most important dimension revealed lies in the awareness that there is a purpose to aging and intention built into every stage of life. Chittister reflects on many key issues, including the temptation towards isolation, the need to stay involved, the importance of health and well-being, what happens when old relationships end or shift, the fear of tomorrow, and the mystery of forever. Readers are encouraged to surmount their fears of getting older and find beauty in aging well.

 

  Where Have All the Leaders Gone?

 
Where Have All the Leaders Gone? under Professional & Technical in The Books Store
Price: $15.00
Sale: $9.06
 
Manufacturer: Scribner
Number of Items: 1
 
 
Binding: Paperback
Author: Lee Iacocca
Publisher: Scribner
Dewey Decimal Number: 303.340973
Publication Date: 2008-04-15
Reading Level: 288
 
Description:

Legendary auto executive Lee Iacocca has a question for every American: Where have all the leaders gone?

The most widely recognized business executive of all time asks the tough questions that America's leaders must address:

• What is each of us giving back to our country?

• Do we truly love democracy?

• Are we too fat and satisfied for our own good?

• Why is America addicted to oil?

• Do we really care about our children's futures?

• Who will save the middle class?

A self-made man who many Americans once wished would run for president, Iacocca saved the Chrysler Corporation from financial ruin, masterminded the creation of the minivan, and oversaw the renovation of Ellis Island. Since then he has created the Iacocca Institute for leadership at Lehigh University and the Iacocca Foundation, which funds research for a cure for diabetes. Lee Iacocca believes that leaders are made in times of crisis -- such as today. He has known more leaders than almost anyone else -- among them nine U.S. presidents, many heads of state, and the CEOs of the nation's top corporations -- and is uniquely suited to share his wisdom, knowledge, and wit about the leadership of America.

Author of the gigantic number one bestsellers Iacocca: An Autobiography and Talking Straight, Lee Iacocca famously doesn't mince words and offers his no-nonsense, straight-up assessments of the American politicians most likely to run for president in 2008, including Hillary Clinton, Barack Obama, John McCain, Rudy Giuliani, Joe Biden, Bill Richardson, Mitt Romney, and John Edwards.

Confessing that he has "flunked retirement," Iacocca calls on citizens of all ages to vote, get involved, and choose our leaders carefully. Along the way, he shares stories about the prominent people he's met and known, including the time he smoked cigars with Fidel Castro, what Bob Hope told him about how to live a long life, what Lady Sarah Ferguson said to him as they danced, why Bill Clinton woke him up in Italy, what Robert McNamara taught him about success, how Frank Sinatra sang for him personally, and whom Pope John Paul II asked him to pray for. We learn what he discussed with Warren Buffett, DaimlerChrysler CEO Dieter Zetsche, Ronald Reagan, Senator John Kerry, Congressman John Murtha, Prince Charles and Camilla, former Saudi ambassador Prince Bandar, rapper Snoop Dogg, financier Kirk Kerkorian, Ted Turner, Bob Dole, and many more.

Knowing that the times are urgent, the iconic leader shares his lessons learned and issues a call to action to summon Americans back to their roots of hard work, common sense, integrity, generosity, and optimism.

Where have all the leaders gone?

Lee Iacocca has the answer.


 

  Making a Good Brain Great: The Amen Clinic Program for Achieving and Sustaining Optimal Mental Performance

 
Making a Good Brain Great: The Amen Clinic Program for Achieving and Sustaining Optimal Mental Performance under Professional & Technical in The Books Store
Price: $13.95
Sale: $7.93
 
Manufacturer: Three Rivers Press
Number of Items: 1
 
 
Binding: Paperback
Author: Daniel G. Md Amen
Publisher: Three Rivers Press
Dewey Decimal Number: 613
Publication Date: 2006-12-26
Reading Level: 336
 
Description: Daniel Amen, M.D., one of the world’s foremost authorities on the brain, has news for you: your brain is involved in everything you do—learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

You probably run, lift weights, or do yoga to keep your body in great shape; you put on sunscreen and lotions to protect your skin; but chances are you simply ignore your brain and trust it to do its job. People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives.

Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn:

•how to eat right to think right

•how to protect your brain from injuries and toxic substances

•how to nourish your brain with vitamins and do mental workouts to keep it strong

•the critical component of physical exercise, and which kinds work best

•how to rid your brain of negative thoughts, counteract stress, and much more

Full of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.


From the Hardcover edition.

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