Professional & Technical in The Books Store

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn

In the end, you'll understand how your brain really works--and how to get the most out of it.

• Clear, approachable style of writing.
• Over 1,000 full-color illustrations present anatomy and physiology plus examination techniques.
• A two-column format distinguishes normal findings from abnormal findings, using color, step-by-step photos.
• Summary checklists in each body system chapter provide a quick review of exam steps.
• Documentation examples show the charting of normal findings.
• Extensive coverage of culture reflects the importance of diversity and cultural awareness.
• Nursing Diagnoses reflecting the most recent NANDA Taxonomy II terminology.
• Lifespan content is integrated throughout the text to show common variations for all age groups.
• Developmental Care sections cover age-specific content for pediatric, pregnant, and older adult patients.
• Clinical case studies cover focused assessment techniques for patients of different ages in different clinical situations.
• Spanish language translation chart includes key phrases for better communication during a physical examination.

• More than 100 color photographs and drawings are added.
• Abnormal Findings section, in full-color, large-photo atlas format, now differentiates abnormal findings for the student from those for advanced practice.
• Promoting a Healthy Lifestyle boxes highlight essential health promotion material, based on Healthy People 2010 guidelines.
• Unique Reassessment of the Hospitalized Patient chapter provides a focus for hospital-based assessments.
• Functional Assessment of the Older Adult chapter covers the special assessment techniques and findings for geriatric clients.
• A companion CD-ROM helps you apply your skills to realistic patient scenarios, with additional in-depth case studies, a complete head-to-toe examination video, printable health promotion handouts, heart and lung sounds, new bedside reassessment, and the 20 Most Common Conditions.

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

A fascinating exploration of the science of the impossible—from death rays and force fields to invisibility cloaks—revealing to what extent such technologies might be achievable decades or millennia into the future.

One hundred years ago, scientists would have said that lasers, televisions, and the atomic bomb were beyond the realm of physical possibility. In Physics of the Impossible, the renowned physicist Michio Kaku explores to what extent the technologies and devices of science fiction that are deemed equally impossible today might well become commonplace in the future.

From teleportation to telekinesis, Kaku uses the world of science fiction to explore the fundamentals—and the limits—of the laws of physics as we know them today. He ranks the impossible technologies by categories—Class I, II, and III, depending on when they might be achieved, within the next century, millennia, or perhaps never. In a compelling and thought-provoking narrative, he explains:
· How the science of optics and electromagnetism may one day enable us to bend light around an object, like a stream flowing around a boulder, making the object invisible to observers “downstream”
· How ramjet rockets, laser sails, antimatter engines, and nanorockets may one day take us to the nearby stars
· How telepathy and psychokinesis, once considered pseudoscience, may one day be possible using advances in MRI, computers, superconductivity, and nanotechnology
· Why a time machine is apparently consistent with the known laws of quantum physics, although it would take an unbelievably advanced civilization to actually build one
Kaku uses his discussion of each technology as a jumping-off point to explain the science behind it. An extraordinary scientific adventure, Physics of the Impossible takes readers on an unforgettable, mesmerizing journey into the world of science that both enlightens and entertains.

• Provides care plans for every NANDA-I approved nursing diagnosis.
• Includes examples of and suggested NIC and NOC interventions and outcomes for each care plan.
• A convenient A-to-Z organization in Sections I and II helps you quickly locate key information.
• Evidence-based practice information is incorporated throughout.
• Includes complete coverage of pediatric, geriatric, and multicultural considerations, as well as home care and client/family teaching guidelines for each condition.
• A Care Plan Constructor on the Evolve website helps you create customized plans of care.

• Features the most up-to-date 2007-2008 NANDA-I approved nursing diagnoses, including approximately 15 new, 20 revised, and 5 replacement diagnoses.
• Provides a more detailed explanation of NIC and NOC taxonomies and their use in care planning.
• Explanations of assessment versus action interventions help guide you to the correct choice of intervention.
• Covers important information on concept mapping.
• Patient/Family Teaching sections offer expanded wellness and health promotion information.
• Clustered wellness nursing diagnoses are quick and easy to locate.
• Includes the latest evidence-based nursing rationales.