Elections in The Books Store

Buell and Sigelman focus on both presidential and vice-presidential nominees as sources and targets of attacks and also examine the actions of surrogate campaigners like the Swift Boat Vets. Drawing on the New York Times as a research base--more than 17,000 campaign statements extracted from nearly 11,000 news items--they provide a more comprehensive assessment of negativity than anything previously attempted.

Beginning in 1960, Buell and Sigelman categorize campaigns according to their level of competitiveness--from runaways like 1964 to dead heats like 2000 and 2004--to demonstrate how candidates go negative as circumstances warrant or permit. They break down negativity into different components, showing who attacked whom, how frequently, on what issues, how they did it, and at what point in the campaign. They also compare their findings with previously published accounts of these campaigns--including first-hand accounts by candidates and their confidants. And, as an added bonus, each chapter features "echoes from the campaign trail" that reflect the invective exchanged by rival campaigns.

Attack Politics pins down much about negative campaigning that has previously been speculated on but never subjected to such systematic research. It offers the best overview yet of modern presidential races and is must reading for anyone interested in the vagaries of those campaigns.

Franklin Roosevelt is said to have explained Al Smith, and his own New Deal, with these words: "Practically all the things we've done in the federal government are the things Al Smith did as governor of New York." Smith, who ran for president in 1928, not only set the model for FDR, he also taught America that the promise of the country extends to everyone and no one should be left behind.

The story of this trailblazer is the story of America in the twentieth century. A child of second-generation immigrants, a boy self-educated on the streets of the nation's largest city, he went on to become the greatest governor in the history of New York; a national leader and symbol to immigrants, Catholics, and the Irish; and in 1928 the first Catholic major-party candidate for president. He was the man who championed safe working conditions in the wake of the Triangle Shirtwaist fire. He helped build the Empire State Building. Above all, he was a national model, both for his time and for ours.

Yet, as Robert Slayton demonstrates in this rich story of an extraordinary man and his times, Al Smith's life etched a conflict still unresolved today. Who is a legitimate American? The question should never be asked, yet we can never seem to put it behind us. In the early years of the twentieth century, the Ku Klux Klan reorganized, not to oppose blacks, but rather against the flood of new immigrants arriving from southern Europe and other less familiar sources. Anti-Catholic hatred was on the rise, mixed up with strong feelings about prohibition and tensions between towns and cities. The conflict reached its apogee when Smith ran for president. Slayton's story of the famous election of 1928, in which Smith lost amid a blizzard of blind bigotry, is chilling reading for Americans of all faiths. Yet Smith's eventual redemption, and the recovery of his deepest values, shines as a triumph of spirit over the greatest of adversity.

"The writing style is mature and experienced. There is noticeable care in the presentation of materials and appropriate sensitivity to the intended audience. . . . The book categorizes large bodies of wisdom in the conduct of survey research over the past half century and provides ''rules-of-thumb'' guidance to the production, analysis, and consumption of survey data."

--Steve Seitz, University of Illinois

"The authors have provided a well-written update of their textbook, which will be useful as a textbook or supplement in upper-division undergraduate or introductory graduate courses on survey research, statistical data analysis, or research design. The book provides readers with the knowledge that enables them to evaluate the results of survey research. It sensitizes the readers to potential problems that arise from flaws in research design, sampling, questionnaire construction, data collection, coding, data analysis techniques, and improper presentation or interpretation of findings."

--Mike Margolis, University of Cincinnati

Why should we believe the results of surveys based on relatively few interviews? What are the appropriate cautions in interpreting survey reports? Aimed at answering these questions, An Introduction to Survey Research, Polling, and Data Analysis, Third Edition describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using frequent examples from contemporary, large national surveys and polls as well as from the media, the authors stress understanding tables thoroughly before moving to interval statistics. In addition, they cover survey design, sampling and question-writing steps, interviewing and coding strategies, and survey analysis from frequency distributions and cross-tabulations to control tables and correlation/regression. They also cover the ethics of survey research and how to read and write survey research reports. Readers of this book will learn to distinguish good from bad polls and to better design and conduct their own surveys and polls.