Description: A must do guide for anyone starting out in the campaign process, detailing what they need to accomplish along the way in order to win. Includes information on planning and organizing the campaign, how to run as an independent candidate, campaign techniques, and marketing tips. This book also offers advice on financial reporting to campaign theme and strategy and is the most comprehensive do-it-yourself guide to running and winning one of the 500,000 local offices.
Customer Reviews
Review Summary: Solid Read
Date: 2008-04-19
Details: Reads as a how-to book for aspiring politicians. As a veteran of two political campaigns and just gearing up for my third it touched on everything I have experienced before and added a few new ideas.
Review Summary: Good Election Primer
Date: 2008-02-27
Details: This is a good book for a first time candidate to know what they should be thinking about.
Review Summary: His Honor does a masterful job of detailing
Date: 2008-02-20
Details: the nuts-and-bolts of a local campaign. And Judge Grey is blunt about the tribulations a first-time candidate is about to experience.
If you are running for local office, you can't afford not to read this book.