Science in The Books Store

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
• Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
• Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
• And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

In The Drunkard’s Walk Leonard Mlodinow provides readers with a wonderfully readable guide to how the mathematical laws of randomness affect our lives. With insight he shows how the hallmarks of chance are apparent in the course of events all around us. The understanding of randomness has brought about profound changes in the way we view our surroundings, and our universe. I am pleased that Leonard has skillfully explained this important branch of mathematics. --Stephen Hawking

With both a tender heart and a scientist's eye, O'Brien studied Wesley's strange habits intensively and first-hand -- and provided a mice-only diet that required her to buy the rodents in bulk (28,000 over the owl's lifetime). As Wesley grew, she snapped photos of him at every stage like any proud parent, recording his life from a helpless ball of fuzz to a playful, clumsy adolescent to a gorgeous, gold-and-white, macho adult owl with a heart-shaped face and an outsize personality that belied his 18-inch stature. Stacey and Wesley's bond deepened as she discovered Wesley's individual personality, subtle emotions, and playful nature that could also turn fiercely loyal and protective -- though she could have done without Wesley's driving away her would-be human suitors!

O'Brien also brings us inside the prestigious research community, a kind of scientific Hogwarts where resident owls sometimes flew freely from office to office and eccentric, brilliant scientists were extraordinarily committed to studying and helping animals; all of them were changed by the animal they loved. As O'Brien gets close to Wesley, she makes important discoveries about owl behavior, intelligence, and communication, coining the term "The Way of the Owl" to describe his inclinations: he did not tolerate lies, held her to her promises, and provided unconditional love, though he was not beyond an occasional sulk. When O'Brien develops her own life-threatening illness, the biologist who saved the life of a helpless baby bird is herself rescued from death by the insistent love and courage of this wild animal.