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  Nudge: Improving Decisions About Health, Wealth, and Happiness

 
Nudge: Improving Decisions About Health, Wealth, and Happiness under Nonfiction in The Books Store
Price: $26.00
Sale: $16.29
 
Manufacturer: Yale University Press
Number of Items: 1
 
 
Binding: Hardcover
Author: Richard H. Thaler::Cass R. Sunstein
Publisher: Yale University Press
Dewey Decimal Number: 330.019
Publication Date: 2008-04-08
Reading Level: 293
 
Description:


Questions for Richard Thaler and Cass Sunstein

Amazon.com: What do you mean by "nudge" and why do people sometimes need to be nudged?

Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in directions that will make their lives better.

Amazon.com: What are some of the situations where nudges can make a difference?

Thaler and Sunstein: Well, to name just a few: better investments for everyone, more savings for retirement, less obesity, more charitable giving, a cleaner planet, and an improved educational system. We could easily make people both wealthier and healthier by devising friendlier choice environments, or architectures.

Amazon.com: Can you describe a nudge that is now being used successfully?

Thaler and Sunstein: One example is the Save More Tomorrow program. Firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever the employee gets a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.

Amazon.com: What is "choice architecture" and how does it affect the average person's daily life?

Thaler and Sunstein: Choice architecture is the context in which you make your choice. Suppose you go into a cafeteria. What do you see first, the salad bar or the burger and fries stand? Where's the chocolate cake? Where's the fruit? These features influence what you will choose to eat, so the person who decides how to display the food is the choice architect of the cafeteria. All of our choices are similarly influenced by choice architects. The architecture includes rules deciding what happens if you do nothing; what's said and what isn't said; what you see and what you don't. Doctors, employers, credit card companies, banks, and even parents are choice architects.

We show that by carefully designing the choice architecture, we can make dramatic improvements in the decisions people make, without forcing anyone to do anything. For example, we can help people save more and invest better in their retirement plans, make better choices when picking a mortgage, save on their utility bills, and improve the environment simultaneously. Good choice architecture can even improve the process of getting a divorce--or (a happier thought) getting married in the first place!

Amazon.com: You are very adamant about allowing people to have choice, even though they may make bad ones. But if we know what's best for people, why just nudge? Why not push and shove?

Thaler and Sunstein: Those who are in position to shape our decisions can overreach or make mistakes, and freedom of choice is a safeguard to that. One of our goals in writing this book is to show that it is possible to help people make better choices and retain or even expand freedom. If people have their own ideas about what to eat and drink, and how to invest their money, they should be allowed to do so.

Amazon.com: You point out that most people spend more time picking out a new TV or audio device than they do choosing their health plan or retirement investment strategy? Why do most people go into what you describe as "auto-pilot mode" even when it comes to making important long-term decisions?

Thaler and Sunstein: There are three factors at work. First, people procrastinate, especially when a decision is hard. And having too many choices can create an information overload. Research shows that in many situations people will just delay making a choice altogether if they can (say by not joining their 401(k) plan), or will just take the easy way out by selecting the default option, or the one that is being suggested by a pushy salesman.

Second, our world has gotten a lot more complicated. Thirty years ago most mortgages were of the 30-year fixed-rate variety making them easy to compare. Now mortgages come in dozens of varieties, and even finance professors can have trouble figuring out which one is best. Since the cost of figuring out which one is best is so hard, an unscrupulous mortgage broker can easily push unsophisticated borrowers into taking a bad deal.

Third, although one might think that high stakes would make people pay more attention, instead it can just make people tense. In such situations some people react by curling into a ball and thinking, well, err, I'll do something else instead, like stare at the television or think about baseball. So, much of our lives is lived on auto-pilot, just because weighing complicated decisions is not so easy, and sometimes not so fun. Nudges can help ensure that even when we're on auto-pilot, or unwilling to make a hard choice, the deck is stacked in our favor.

Amazon.com: Are we humans just poorly adapted for making sound judgments in an increasingly fast-paced and complex world? What can we do to position ourselves better?

Thaler and Sunstein: The human brain is amazing, but it evolved for specific purposes, such as avoiding predators and finding food. Those purposes do not include choosing good credit card plans, reducing harmful pollution, avoiding fatty foods, and planning for a decade or so from now. Fortunately, a few nudges can help a lot. A few small hints: Sign up for automatic payment plans so you don’t pay late fees. Stop using your credit cards until you can pay them off on time every month. Make sure you're enrolled in a 401(k) plan. A final hint: Read Nudge.




Review
"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."-Daniel Kahneman, Princeton University, Nobel Laureate in Economics (Daniel Kahneman )

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation''s best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won''t nudge you-it will knock you off your feet."-Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness (Daniel Gilbert )

"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."-Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things (Don Norman )

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."-Michael Lewis, author of The Blind Side: Evolution of a Game and Liar''s Poker (Michael Lewis )

"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically."-Barbara Kiviat, Time (Barbara Kiviat Time )

"Richard Thaler and Cass Sunstein''s Nudge is a wonderful book: more fun than any important book has a right to be-and yet it is truly both."-Roger Lowenstein, author of When Genius Failed (Roger Lowenstein )

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."-David Leonhardt, The New York Times Magazine (David Leonhardt The New York Times Magazine )

"I love this book. It is one of the few books I''ve read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren''t supposed to be able to write this well."-Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Steven Levitt )

 

  John Adams

 
John Adams under Nonfiction in The Books Store
Price: $20.00
Sale: $11.65
 
Manufacturer: Simon & Schuster
Number of Items: 1
 
 
Binding: Paperback
Author: David McCullough
Publisher: Simon & Schuster
Dewey Decimal Number: 973.44092
Publication Date: 2008-01-29
Reading Level: 768
 
Description: Left to his own devices, John Adams might have lived out his days as a Massachusetts country lawyer, devoted to his family and friends. As it was, events swiftly overtook him, and Adams--who, David McCullough writes, was "not a man of the world" and not fond of politics--came to greatness as the second president of the United States, and one of the most distinguished of a generation of revolutionary leaders. He found reason to dislike sectarian wrangling even more in the aftermath of war, when Federalist and anti-Federalist factions vied bitterly for power, introducing scandal into an administration beset by other difficulties--including pirates on the high seas, conflict with France and England, and all the public controversy attendant in building a nation.

Overshadowed by the lustrous presidents Washington and Jefferson, who bracketed his tenure in office, Adams emerges from McCullough's brilliant biography as a truly heroic figure--not only for his significant role in the American Revolution but also for maintaining his personal integrity in its strife-filled aftermath. McCullough spends much of his narrative examining the troubled friendship between Adams and Jefferson, who had in common a love for books and ideas but differed on almost every other imaginable point. Reading his pages, it is easy to imagine the two as alter egos. (Strangely, both died on the same day, the 50th anniversary of the Declaration of Independence.) But McCullough also considers Adams in his own light, and the portrait that emerges is altogether fascinating. --Gregory McNamee


 

  No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II

 
No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II under Nonfiction in The Books Store
Price: $18.95
Sale: $7.66
 
Manufacturer: Simon & Schuster
Number of Items: 1
 
 
Binding: Paperback
Author: Doris Kearns Goodwin
Publisher: Simon & Schuster
Dewey Decimal Number: 973.9170922
Publication Date: 1995-10-01
Reading Level: 768
 
Description: A compelling chronicle of a nation and its leaders during the period when modern America was created. With an uncanny feel for detail and a novelist's grasp of drama and depth, Doris Kearns Goodwin brilliantly narrates the interrelationship between the inner workings of the Roosevelt White House and the destiny of the United States. Goodwin paints a comprehensive, intimate portrait that fills in a historical gap in the story of our nation under the Roosevelts.

 

  The Rise of Barack Obama

 
The Rise of Barack Obama under Nonfiction in The Books Store
Price: $27.95
Sale: $7.95
 
Manufacturer: Triumph Books
Number of Items: 1
 
 
Binding: Hardcover
Author: Photography and Text by Pete Souza
Publisher: Triumph Books
Dewey Decimal Number: 973.931092
Publication Date: 2008-07-01
Reading Level: 176
 
Description: Illinois Senator Barack Obama's presidential campaign has galvanized Democrats and independents in ways not seen or heard since John F. Kennedy was president. In fact, the belief in Obama's political positions, his charisma, and Barack's affinity for connecting with his audience has brought an endorsement from Senator Edward (Ted) Kennedy, Ethel Kennedy and Caroline Kennedy.

Pete Souza has extensively documented Senator Barack Obama's rise to political stardom with exclusive photographs beginning with Obama's first day in the U.S. Senate. He has accompanied the Senator to seven countries including Kenya, South Africa, and Russia. Souza had unprecedented access to photograph private and political moments as senator and presidential candidate Obama went about his duties. His photographs of Obama have won national photojournalism awards for the past three years.

Souza is a freelance photographer and assistant professor of photojournalism at Ohio University. He has worked as an official White House photographer for President Ronald Reagan and was also the official photographer for the President's June 2004 funeral. He is the author of two celebrated photographic books of President Reagan's term in office, Unguarded Moments: Behind-the-Scenes Photographs of President Reagan (1992) and Images of Greatness: An Intimate Look at the Presidency of Ronald Reagan by Triumph Books (2004.)

Souza's photographs have also appeared as photo spreads or covers in renowned magazines as National Geographic, Life, Fortune, Newsweek, and U.S. News & World Report. His photographs have also been part of group exhibits at the National Archives, Smithsonian Museum of American History, and Corcoran Gallery of Art.


 

  Crucial Conversations: Tools for Talking When Stakes are High

 
Crucial Conversations: Tools for Talking When Stakes are High under Nonfiction in The Books Store
Price: $16.95
Sale: $8.00
 
Manufacturer: McGraw-Hill
Number of Items: 1
 
 
Binding: Paperback
Author: Kerry Patterson::Joseph Grenny::Ron McMillan::Al Switzler::Stephen R. Covey
Publisher: McGraw-Hill
Edition: 1
Dewey Decimal Number: 153.6
Publication Date: 2002-06-18
Reading Level: 256
 
Description: Foreword by Stephen R. Covey, Author of The 7 Habits of Highly Effective People

A PAPERBACK ORIGINAL

"Most books make promises. This one delivers. These skills have not only helped us to change the culture of our company, but have also generated new techniques for working together in ways that enabled us to win the largest contract in our industry's history."--Dain M. Hancock, President, Lockheed Martin Aeronautics

A powerful, seven-step approach to handling difficult conversations with confidence and skill

"Crucial" conversations are interpersonal exchanges at work or at home that we dread having but know we cannot avoid. How do you say what needs to be said while avoiding an argument with a boss, child, or relationship partner? Crucial Conversations offers readers a proven seven-point strategy for achieving their goals in all those emotionally, psychologically, or legally charged situations that can arise in their professional and personal lives. Based on the authors' highly popular DialogueSmart training seminars, the techniques are geared toward getting people to lower their defenses, creating mutual respect and understanding, increasing emotional safety, and encouraging freedom of expression. Among other things, readers also learn about the four main factors that characterize crucial conversations, and they get a powerful six-minute mastery technique that prepares them to work through any highimpact situation with confidence.


 

  Oh, Yuck! The Encyclopedia of Everything Nasty

 
Oh, Yuck! The Encyclopedia of Everything Nasty under Nonfiction in The Books Store
Price: $14.95
Sale: $8.97
 
Manufacturer: Workman Publishing Company
Number of Items: 1
 
 
Binding: Paperback
Author: Joy Masoff
Publisher: Workman Publishing Company
Dewey Decimal Number: 031.02
Publication Date: 2000-01-02
Reading Level: 224
Reading Level: Ages 4-8
 
Description: Kids love stuff that's gross. From the liquids, solids, and gases--especially the gases!--or their own bodies to the creepy, crawly, slimy, slithery, fetid, and feculent phenomena in the world at large, kids with a curious bent just can't get enough. Oh, Yuck! The Encyclopedia of Everything Nasty brings together, in one book, all the good things about some of the baddest things on Earth.

Exhaustively researched and impeccably scientific, yet written with a lively lack of earnestness, Oh, Yuck! is an ants to zits encyclopedic compendium covering people, animals, insects, plants, foods, and more. Here are vampire bats, which sip blood and pee at the same time so that they'll always be light enough to fly away; and slime eels, wreathed in mucus and eating fellow fish from the inside out. Oh, Yuck! explains why vomit smells; where dandruff comes from; what pus is all about; and why maggots adore rotting meat. Other features include gross recipes, putrid projects, 10 foods that make you airborne, and more.

With hundreds of cartoon illustrations and real-life photographs, Oh, Yuck! is the complete guide to the irresistible--at least to an 8-to-12 year old--underbelly of life.


 

  Stuff White People Like: A Definitive Guide to the Unique Taste of Millions

 
Stuff White People Like: A Definitive Guide to the Unique Taste of Millions under Nonfiction in The Books Store
Price: $14.00
Sale: $7.73
 
Manufacturer: Random House Trade Paperbacks
Number of Items: 1
 
 
Binding: Paperback
Author: Christian Lander
Publisher: Random House Trade Paperbacks
Dewey Decimal Number: 818.602
Publication Date: 2008-07-01
Reading Level: 224
 
Description: They love nothing better than sipping free-trade gourmet coffee, leafing through the Sunday New York Times, and listening to David Sedaris on NPR (ideally all at the same time). Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees.

They believe they’re unique, yet somehow they’re all exactly the same, talking about how they “get” Sarah Silverman’s “subversive” comedy and Wes Anderson’s “droll” films. They’re also down with diversity and up on all the best microbrews, breakfast spots, foreign cinema, and authentic sushi. They’re organic, ironic, and do not own TVs.

You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being.

Praise for STUFF WHITE PEOPLE LIKE:

“The best of a hilarious Web site: an uncannily accurate catalog of dead-on predilections. The Criterion Collection of classic films? Haircuts with bangs? Expensive fruit juice? ‘Blonde on Blonde’ on the iPod? The author knows who reads The New Yorker and who wears plaid.”
–Janet Maslin’s summer picks, CBS.com

The author of "Stuff White People Like" skewers the sacred cows of lefty Caucasian culture, from the Prius to David Sedaris. . . . It gently mocks the habits and pretensions of urbane, educated, left-leaning whites, skewering their passion for Barack Obama and public transportation (as long as it's not a bus), their idle threats to move to Canada, and joy in playing children's games as adults. Kickball, anyone?”
–Salon.com

“A handy reference guide with which you can check just how white you are. Hint: If you like only documentaries and think your child is gifted, you glow in the dark, buddy.”
–NY Daily News

 

  Late Show Fun Facts

 
Late Show Fun Facts under Nonfiction in The Books Store
Price: $19.95
Sale: $11.84
 
Manufacturer: Hyperion
Number of Items: 1
 
 
Binding: Hardcover
Author: David Letterman::The Late Show Writers
Publisher: Hyperion
Dewey Decimal Number: 818.5402
Publication Date: 2008-09-23
Reading Level: 240
 
Description: Drawn from the popular weekly segment, Late Show Fun Facts is a collection of unusual, little-known--and sometimes even true--bits of trivia assembled by the Federal Bureau of Miscellaneous Information.

 

  Rules of the Game

 
Rules of the Game under Nonfiction in The Books Store
Price: $25.95
Sale: $14.19
 
Manufacturer: Harper Paperbacks
Number of Items: 1
 
 
Binding: Turtleback
Author: Neil Strauss
Publisher: Harper Paperbacks
Dewey Decimal Number: 646.77081
Publication Date: 2007-12-01
Reading Level: 352
 
Description: Neil Strauss, the New York Times bestselling author of The Game, presents Rules of the Game:

I. The Stylelife Challenge
Master the Game in 30 Days

II. The Style Diaries
The Pickup Artist's Companion

Questions for Neil Strauss

Amazon.com: Yours has to be one of the strangest career paths in the book business: from rock critic at the New York Times, to cowriter of memoirs with rockers and porn stars, to bestselling seduction guru. Do you ever wonder how you got from point A to point Z?

Strauss: Oddly, I never do. Instead, I wonder why it took me so long to get to point Z. And then I wonder if people are going to stick with me when I go to point whatever-is-after-Z next. I guess that would be point AA--which, come to think of it, I've already been to with Dave Navarro while writing his book.

Amazon.com: You write in the introduction to Rules of the Game that you thought The Game was your "last word on the subject," and you were ready to get on with your life. But, like Michael Corleone, you got pulled back in. Why was it so hard to leave?

Strauss: Good simile. Someone else compared it to Donnie Brasco. There's something about the seduction community that sucks people in. I've seen college kids drop out of school; doctors quit their jobs; and celebrities take huge career risks to pursue this knowledge.

It may be because, according to the Kinsey Institute, most men think about sex every two minutes. But our society has never given them tools to safely fulfill these desires. Once they find out there's a way to learn to be more successful with women--and see evidence that it works--they tend to dive in headfirst. Perhaps because, when it comes down to it, this is why we're really here.

Amazon.com: Do you meet women who have read The Game? What do they think? And with the thousands of people out there you have trained and the many more thousands who have read the book, are women starting to recognize the strategies? Do they ever say, "Hey, you're playing the Game on me"?

Strauss: I've run into some women who've read the book to learn about the male mind, and they've all been positive about it--the book, that is, not the male mind. It's the women who've heard of the book but haven't read it who want to burn it.

And actually, a guy at a book signing the other day told me he got caught using one of the openers. But he still walked away with her phone number. His advice: on the rare chance that it happens, don't get scared and scamper off. Instead, use it as an opportunity to start a conversation about the game itself and whether it works. If they've read the book, this obviously means they're interested in the subject--and now you both have something in common.

Amazon.com: Rules of the Game is actually two books: the Stylelife Challenge and the Style Diaries. The first book is pretty straightforward: a 30-day plan for "Mastering the Game." But the second one is not what you'd expect in a self-help book. Can you explain what it is and why you included it?

Strauss: I didn't want to just give people a self-help book, and promise that their life will be sunshine and unicorns forever. I wanted them to know that with knowledge and power come a new set of challenges and problems. So the black book contains seduction stories from the dark side of the game, and the fact that, as the German director Fassbinder put it, "We were born to need each other, but we still haven't learned how to live with each other."

Amazon.com: Part of the story of The Game was the tension of what happens, after you've become proficient at the Game, when you find someone you love. Is that the point: to go from player to lover (or, ulp, husband!)? How do you do that? Or does playing the Game become its own end for some people?

Strauss: If you master the game, then you also must master your own fears and insecurities. And overcoming these destructive traits can only help you have healthier relationships. That said, the downside to learning the game and then falling in love is that you have to be strong, because there are a lot more options than there once were. So for readers who are having trouble: the secret to monogamy is realizing that the fantasy of being with someone else is usually better than the reality. You can't do better than love.


 

  Audition: A Memoir

 
Audition: A Memoir under Nonfiction in The Books Store
Price: $29.95
Sale: $17.17
 
Manufacturer: Knopf
Number of Items: 1
 
 
Binding: Hardcover
Author: Barbara Walters
Publisher: Knopf
Dewey Decimal Number: 070.92
Publication Date: 2008-05-06
Reading Level: 624
 
Description: Young people starting out in television sometimes say to me: “I want to be you.” My stock reply is always: “Then you have to take the whole package.”

And now, at last, the most important woman in the history of television journalism gives us that “whole package,” in her inspiring and riveting memoir. After more than forty years of interviewing heads of state, world leaders, movie stars, criminals, murderers, inspirational figures, and celebrities of all kinds, Barbara Walters has turned her gift for examination onto herself to reveal the forces that shaped her extraordinary life.

Barbara Walters’s perception of the world was formed at a very early age. Her father, Lou Walters, was the owner and creative mind behind the legendary Latin Quarter nightclub, and it was his risk-taking lifestyle that gave Barbara her first taste of glamour. It also made her aware of the ups and downs, the insecurities, and even the tragedies that can occur when someone is willing to take great risks, for Lou Walters didn’t just make several fortunes—he also lost them. Barbara learned early about the damage that such an existence can do to relationships—between husband and wife as well as between parent and child. Through her roller-coaster ride of a childhood, Barbara had a close companion, her mentally challenged sister, Jackie. True, Jackie taught her younger sister much about patience and compassion, but Barbara also writes honestly about the resentment she often felt having a sister who was so “different” and the guilt that still haunts her.

All of this—the financial responsibility for her family, the fear, the love—played a large part in the choices she made as she grew up: the friendships she developed, the relationships she had, the marriages she tried to make work. Ultimately, thanks to her drive, combined with a decent amount of luck, she began a career in television. And what a career it has been! Against great odds, Barbara has made it to the top of a male-dominated industry. She was the first woman cohost of the Today show, the first female network news coanchor, the host and producer of countless top-rated Specials, the star of 20/20, and the creator and cohost of The View. She has not just interviewed the world’s most fascinating figures, she has become a part of their world. These are just a few of the names that play a key role in Barbara’s life, career, and book: Yasir Arafat, Warren Beatty, Menachem Begin, George H. W. Bush, George W. Bush, Jimmy Carter, Fidel Castro, Hugo Chávez, Bill and Hillary Clinton, Roy Cohn, the Dalai Lama, Princess Diana, Katharine Hepburn, King Hussein, Angelina Jolie, Henry Kissinger, Monica Lewinsky, Richard Nixon, Rosie O’Donnell, Christopher Reeve, Anwar Sadat, John Wayne . . . the list goes on and on.

Barbara Walters has spent a lifetime auditioning: for her bosses at the TV networks, for millions of viewers, for the most famous people in the world, and even for her own daughter, with whom she has had a difficult but ultimately quite wonderful and moving relationship. This book, in some ways, is her final audition, as she fully opens up both her private and public lives. In doing so, she has given us a story that is heartbreaking and honest, surprising and fun, sometimes startling, and always fascinating.

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