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An INFLUENCER motivates others to change.

This is what it takes to be an INFLUENCER.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

• Identify a handful of high-leverage behaviors that lead to rapid and profound change.
• Apply strategies for changing both thoughts and actions.
• Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

Find out at www.influencerbook.com

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Learning how the process of self-deception works--and how to avoid it and stay in touch with our innate sense of what's right--is at the heart of the book. We follow Tom, an old-school, by-the-book kind of guy who is a newly hired executive at Zagrum Corporation, as two senior executives show him the many ways he's "in the box," how that limits him as a leader in ways he's not aware of, and of course how to get out. This is as much a book about personal transformation as it is about leadership per se. The authors use examples from the characters' private as well as professional lives to show how self-deception skews our view of ourselves and the world and ruins our interactions with people, despite what we sincerely believe are our best intentions.

History isn't always made by great armies colliding or by great civilizations rising or falling. Sometimes it's made when a chauffeur takes a wrong turn, a scientist forgets to clean up his lab, or a drunken soldier gets a bit rowdy. That's the kind of history you'll find in The Greatest Stories Never Told.

This is history candy -- the good stuff. Here are 100 tales to astonish, bewilder, and stupefy: more than two thousand years of history filled with courage, cowardice, hope, triumph, sex, intrigue, folly, humor, and ambition. It's a historical delight and a visual feast with hundreds of photographs, drawings, and maps that bring each story to life. A new discovery waits on every page: stories that changed the course of history and stories that affected what you had for breakfast this morning.

Consider:

• The Pilgrims landed on Plymouth Rock because they ran out of beer
• Some Roman officials were so corrupt that they actually stole time itself
• Three cigars changed the course of the Civil War
• The Scottish kilt was invented by an Englishman

Based on the popular Timelab 2000® history minutes hosted by Sam Waterston on The History Channel®, this collection of fascinating historical tidbits will have you shaking your head in wonder and disbelief. But they're all true. And you'll soon find yourself telling them to your friends.