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Displaying records 71 through 80 of 127 |
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Manufacturer: Sage Publications, Inc
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Binding: Hardcover
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Publisher: Sage Publications, Inc
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Edition: 2 Sub
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Dewey Decimal Number: 302.234
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Publication Date: 1989-06-01
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Reading Level: 416
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Description: In 1981 the first edition of Public Communication Campaigns effectively presented the state of the art in public communication campaigns. Program managers, policymakers, administrators, and evaluators brought together valuable perspectives on influencing public knowledge, attitudes, and behavior. The second edition of Public Communication Campaigns continues this tradition, bringing to bear the continual advances--and challenges --in campaign theorizing and research over the past decade. Original chapters from the first edition are significantly revised, providing a fuller body of research and experience. Relevant case studies such as the Stanford Heart Disease Prevention Project and studies of cancer and antismoking campaigns serve to broaden and enrich these discussions. New chapters include a highly innovative campaign sampler that sketches 11 notable campaigns and their implications, and provides historical context for more recent studies. Here is a tutorial on formative evaluation, a discussion of community campaigns, a systems-based evaluation planning methodology, an evaluation of television soap operas as campaign tools, and timely analyses of the conduct of political campaigns and the use of persuasion in adolescent AIDS prevention campaigns. An insightful closing chapter by Larry Wallack challenges some of the basic campaign assumptions about the role of mass media. Like its enlightening predecessor, this volume will play an important role in communication efforts to improve the lives of individuals and society by scholars, policy makers, researchers, practitioners, planners, and evaluators. "Most readers will find the book valuable. . . . The book's scope guarantees some sustenance for all. . . . It packages some impressive pieces by researchers of theoretical and methodological sophistication who have applied their expertise to specific problems. . . . For those interested in the present state of thinking about public communication campaigns, this volume is most useful." --Canadian Journal of Communication
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Price: $107.95
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Sale: $107.95
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Manufacturer: Greenwood Press
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Number of Items: 1
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Binding: Hardcover
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Author: Thomas G. August
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Publisher: Greenwood Press
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Dewey Decimal Number: 320.5
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Publication Date: 1985-10-10
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Reading Level: 234
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Description: This innovative volume explores the essential similarity of imperialist ideologies in Britain and France from 1890 to 1940. These nations attempted to sell the concept of empire to their respective peoples as a means of overcoming pressing internal problems. The author documents the development of imperialist ideology in both countries, analyzes its methods of propagation, and assesses its popular appeal. Beginning with the 1890s, when factions in both countries espoused a remarkably similar vision of empire, August traces the numerous manifestations of official ideology through the First World War and into the ensuing period of promised recovery and national regeneration.
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Manufacturer: Dissertations-G
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Binding: Hardcover
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Author: Hamilton
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Publisher: Dissertations-G
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Edition: 1
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Dewey Decimal Number: 359.00941
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Publication Date: 1987-02-01
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Reading Level: 419
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Price: $145.00
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Sale: $156.88
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Manufacturer: Greenwood Press
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Number of Items: 1
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Binding: Hardcover
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Publisher: Greenwood Press
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Dewey Decimal Number: 302.23430973
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Publication Date: 1990-06-26
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Reading Level: 544
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Description: In the twentieth century, every technologically advanced country has used propaganda to sell policies and programs to its citizens. In this five-volume, 6000-page series, David Culbert brings together documents that reflect the richness of American archives and suggest the central role film played in American wartime instruction as well as attempts to explain the meaning of the war to American soldiers and citizens. Emphasis is on unpublished material rather than actual film scripts or review of popular feature films of the era available elsewhere. Volume II is devoted entirely to a controversial Inspector General Division investigation of training film production in Hollywood, 1940-1943. The verbatim testimony and final report of the IG investigation--published here for the first time--contain an unparalleled collection of data, unique in wartime America, of government film production in Hollywood. Featured in this collection are transcripts of the conversations that took place between IG investigators and famous film producers, including Walt Disney, Frank Capra, and Darryl Zanuck. Film and Propaganda in America, the largest collection of archival government documents on the subject ever published, includes letters, legal documents, and memoranda for the war years. Citations at the head of each document supply name of the author, recipient, date sent, and the collection from which the document is taken, providing a valuable guide to further research. This series should appeal to anyone interested in the history of filmmaking, propaganda and the war effort, or American government history.
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Manufacturer: Odyssey Publications,Hong Kong
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Number of Items: 1
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Binding: Hardcover
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Author: Cheung Chung Yau
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Publisher: Odyssey Publications,Hong Kong
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Dewey Decimal Number: 700
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Publication Date: 2000-06-29
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Reading Level: 200
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Manufacturer: Manchester Univ Pr
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Binding: Hardcover
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Author: Philip M. Taylor
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Publisher: Manchester Univ Pr
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Edition: 2nd
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Dewey Decimal Number: 355.34
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Publication Date: 1995-11
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Reading Level: 324
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Description: A classic work, Munitions of the mind traces how propaganda has formed part of the fabric of conflict since the dawn of warfare, and how in its broadest definition it has also been part of a process of persuasion at the heart of human communication. Stone monuments, coins, broadsheets, paintings and pamphlets, posters, radio, film, television, computers and satellite communications - throughout history, propaganda has had access to ever more complex and versatile media. This third edition has been revised and expanded to include a new preface, new chapters on the 1991 Gulf War, information age conflict in the post-Cold War era, and the world after the terrorist attacks of September 11. It also offers a new epilogue and a comprehensive bibliographical essay. The extraordinary range of this book, as well as the original and cohesive analysis it offers, make it an ideal text for all international courses covering media and communications studies, cultural history, military history and politics. It will also prove fascinating and accessible to the general reader.
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Manufacturer: Manchester Univ Pr
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Binding: Hardcover
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Author: Gary S. Messinger
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Publisher: Manchester Univ Pr
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Dewey Decimal Number: 940.488641
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Publication Date: 1992-09
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Reading Level: 240
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Price: $34.00
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Sale: $49.00
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Manufacturer: Archon
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Binding: Hardcover
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Author: Dennis Showalter
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Publisher: Archon
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Dewey Decimal Number: 305.8924043
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Publication Date: 1982-11
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Reading Level: 288
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Price: $49.95
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Sale: $141.11
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Manufacturer: Palgrave Macmillan
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Number of Items: 1
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Binding: Hardcover
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Author: C. Robert Cole
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Publisher: Palgrave Macmillan
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Dewey Decimal Number: 940.5488641
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Publication Date: 1990-02
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Reading Level: 242
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Manufacturer: Amer Philosophical Society
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Binding: Paperback
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Author: Alfred E. Cornebise
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Publisher: Amer Philosophical Society
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Publication Date: 1984-10
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Reading Level: 181
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Displaying records 71 through 80 of 127
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