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Displaying records 101 through 110 of 127 |
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Manufacturer: Other
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Binding: Hardcover
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Author: Welch
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Publisher: Other
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Edition: 1
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Dewey Decimal Number: 943.086
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Publication Date: 1993-06-14
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Reading Level: 224
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Description: The appeal of the Nazi party is one of the most closely studied issues in European history. Its remarkable success has often been attributed to a highly successful propaganda machine: the parades, uniforms, bands and marches which so excited the German public. Here, David Welch contends that although propaganda played an important part in mobilizing support for the Nazis, propaganda alone could not have sustained the Nazi party and its ideology over such a long period of time. His argument stems from a belief that in order to be successful, propaganda must preach to the partially converted. "The Third Reich" arrives at a number of controversial conclusions about the nature of Nazi propaganda and its effectiveness - as well as its limitations. Writers and historians on the subject have generally assumed that Nazi propagandists invariably achieved their goals. By examining Nazi propaganda in the light of wider interpretative questions about the Third Reich such as the restructuring of the media, the use of terror, the need for racial purity and Hitler's "charasmatic" leadership, Welch challenges these assumptions and argues that in many ways Goebbels' propaganda machine was a failure.
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Price: $22.50
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Sale: $19.00
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Manufacturer: Univ of Wisconsin Pr
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Number of Items: 1
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Binding: Hardcover
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Author: William A. Hachten::C. Anthony Giffard
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Publisher: Univ of Wisconsin Pr
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Dewey Decimal Number: 079.68
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Publication Date: 1984-09
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Reading Level: 352
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Price: $83.00
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Sale: $79.01
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Manufacturer: Rowman & Littlefield Publishers, Inc.
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Number of Items: 1
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Binding: Hardcover
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Author: Gary A. Copeland
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Publisher: Rowman & Littlefield Publishers, Inc.
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Dewey Decimal Number: 302.13
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Publication Date: 2003-10-28
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Reading Level: 248
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Description: To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
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Price: $89.00
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Sale: $63.88
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Manufacturer: University Publishing Association
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Number of Items: 1
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Binding: Hardcover
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Author: Leo Bogart
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Publisher: University Publishing Association
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Edition: Rev Sub
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Dewey Decimal Number: 353.0081
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Publication Date: 1995-06-06
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Reading Level: 340
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Description: This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.
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Manufacturer: Longwood Pr Ltd
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Binding: Hardcover
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Author: Stewart Halsey Ross
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Publisher: Longwood Pr Ltd
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Dewey Decimal Number: 940.5488743
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Publication Date: 1991-09
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Price: $110.00
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Sale: $110.00
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Manufacturer: Sage Publications, Inc
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Number of Items: 1
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Binding: Hardcover
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Author: Bruce I. Newman
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Publisher: Sage Publications, Inc
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Edition: 1
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Dewey Decimal Number: 324.720973
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Publication Date: 1999-07-02
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Reading Level: 184
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Description: “Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership.” --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University “Gatorade and Coke do it, so do candidates for high office-they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy.” --Dennis W. Johnson, Associate Dean, George Washington University “Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election.” --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America “This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public.” --David Wilhelm, Former Chair of the Democratic National Committee “While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery.” --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America’s contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.
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Manufacturer: Routledge
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Binding: Hardcover
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Author: William Crofts
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Publisher: Routledge
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Dewey Decimal Number: 354.410009
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Publication Date: 1989-06
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Reading Level: 304
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Description: In 1945 the new Labour government decided to use techniques of persuasion to convince the people of Britain that their way was best. Crofts exposes the deficiences of the Atlee government's propaganda. This book should be of interest to students and teachers of modern history.
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Manufacturer: Routledge Kegan & Paul
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Number of Items: 1
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Binding: Hardcover
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Author: A. Peter Foulkes
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Publisher: Routledge Kegan & Paul
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Dewey Decimal Number: 801
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Publication Date: 1983-08
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Reading Level: 136
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Description: In exploring the methods and manifestations of propaganda, A.P. Foulkes draws upon a wide range of examples from children's literature, contemporary fiction, Soviet cultural politics and newspaper reviews.
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Manufacturer: Fairleigh Dickinson Univ Pr
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Binding: Hardcover
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Author: Caroline Page
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Publisher: Fairleigh Dickinson Univ Pr
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Publication Date: 1996-06
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Manufacturer: Manchester Univ Pr
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Binding: Hardcover
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Author: John M. MacKenzie
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Publisher: Manchester Univ Pr
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Dewey Decimal Number: 325.341
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Publication Date: 1984-07
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Reading Level: 320
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Displaying records 101 through 110 of 127
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