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  MLA Handbook for Writers of Research Papers, Sixth Edition

 
MLA Handbook for Writers of Research Papers, Sixth Edition under Communication in The Books Store
Price: $17.50
Sale: $7.93
 
Manufacturer: Modern Language Association of America
Number of Items: 1
 
 
Binding: Paperback
Author: Joseph Gibaldi
Publisher: Modern Language Association of America
Edition: 6
Dewey Decimal Number: 808.027
Publication Date: 2003-05
Reading Level: 360
 
Description: Since it was first published in 1977, the MLA Handbook has sold nearly four million copies worldwide. Now completely revised and updated, the guide contains detailed information on using computers for research and writing and on citing electronic publications. Features include two-color printing, lie-flat binding, and a complete subject index.

 

  The Age of American Unreason

 
The Age of American Unreason under Communication in The Books Store
Price: $26.00
Sale: $14.25
 
Manufacturer: Pantheon
Number of Items: 1
 
 
Binding: Hardcover
Author: Susan Jacoby
Publisher: Pantheon
Dewey Decimal Number: 973.91
Publication Date: 2008-02-12
Reading Level: 384
 
Description: Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon--one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, she surveys an anti-rationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought." Disdain for logic and evidence defines a pervasive malaise fostered by the mass media, triumphalist religious fundamentalism, mediocre public education, a dearth of fair-minded public intellectuals on the right and the left, and, above all, a lazy and credulous public.

Jacoby offers an unsparing indictment of the American addiction to infotainment--from television to the Web--and cites this toxic dependency as the major element distinguishing our current age of unreason from earlier outbreaks of American anti-intellectualism and anti-rationalism. With reading on the decline and scientific and historical illiteracy on the rise, an increasingly ignorant public square is dominated by debased media-driven language and received opinion.

At this critical political juncture, nothing could be more important than recognizing the "overarching crisis of memory and knowledge" described in this impassioned, tough-minded book, which challenges Americans to face the painful truth about what the flights from reason has cost us as individuals and as a nation.

 

  Convergence Culture: Where Old and New Media Collide

 
Convergence Culture: Where Old and New Media Collide under Communication in The Books Store
Price: $18.95
Sale: $11.60
 
Manufacturer: NYU Press
Number of Items: 1
 
 
Binding: Paperback
Author: Henry Jenkins
Publisher: NYU Press
Edition: Revised
Dewey Decimal Number: 302
Publication Date: 2008-10-01
Reading Level: 336
 
Description:

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award



Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.


Henry Jenkins, one of America s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwart's tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.
Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.


Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.


 

  Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

 
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. under Communication in The Books Store
Price: $24.99
Sale: $14.92
 
Manufacturer: O'Reilly Media, Inc.
Number of Items: 1
 
 
Binding: Hardcover
Author: Amy Shuen
Publisher: O'Reilly Media, Inc.
Dewey Decimal Number: 004
Publication Date: 2008-04-17
Reading Level: 266
 
Description: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

 

  Manufacturing Consent: The Political Economy of the Mass Media

 
Manufacturing Consent: The Political Economy of the Mass Media under Communication in The Books Store
Price: $18.95
Sale: $10.56
 
Manufacturer: Pantheon
Number of Items: 1
 
 
Binding: Paperback
Author: Edward S. Herman::Noam Chomsky
Publisher: Pantheon
Dewey Decimal Number: 381.4530223
Publication Date: 2002-01-15
Reading Level: 480
 
Description: An absolutely brilliant analysis of the ways in which individuals and organizations of the media are influenced to shape the social agendas of knowledge and, therefore, belief. Contrary to the popular conception of members of the press as hard-bitten realists doggedly pursuing unpopular truths, Herman and Chomsky prove conclusively that the free-market economics model of media leads inevitably to normative and narrow reporting. Whether or not you've seen the eye-opening movie, buy this book, and you will be a far more knowledgeable person and much less prone to having your beliefs manipulated as easily as the press.

 

  Amusing Ourselves to Death: Public Discourse in the Age of Show Business

 
Amusing Ourselves to Death: Public Discourse in the Age of Show Business under Communication in The Books Store
Price: $15.00
Sale: $3.98
 
Manufacturer: Penguin (Non-Classics)
Number of Items: 1
 
 
Binding: Paperback
Author: Neil Postman
Publisher: Penguin (Non-Classics)
Edition: 20 Anv
Dewey Decimal Number: 302.23
Publication Date: 2005-12-27
Reading Level: 208
 
Description: Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining controlof our media, so that they can serve our highest goals.

 

  The Way We'll Be: The Zogby Report on the Transformation of the American Dream

 
The Way We'll Be: The Zogby Report on the Transformation of the American Dream under Communication in The Books Store
Price: $26.00
Sale: $13.75
 
Manufacturer: Random House
Number of Items: 1
 
 
Binding: Hardcover
Author: John Zogby
Publisher: Random House
Dewey Decimal Number: 306.097309045
Publication Date: 2008-08-12
Reading Level: 256
 
Description: According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We’ll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we’re headed–politically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today’s eighteen-to-twenty-nine-year-olds–the “First Global” generation–Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides–red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur–to form a new national consensus that will shape the nation for decades to come.

Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for

• leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before

• individuals in search of rewarding and fulfilling careers in tomorrow’s growth fields

• politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility

• anyone who wants to market to the emerging new American consensus

Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today’s most successful predictors and trend spotters, The Way We’ll Be will redefine how we view America’s future.

 

  Business and Legal Forms for Photographers (with CD-ROM) (Business and Legal Forms)

 
Business and Legal Forms for Photographers (with CD-ROM) (Business and Legal Forms) under Communication in The Books Store
Price: $29.95
Sale: $16.68
 
Manufacturer: Allworth Press
Number of Items: 1
 
 
Binding: Paperback
Author: Tad Crawford
Publisher: Allworth Press
Edition: 3rd
Dewey Decimal Number: 343.7307877
Publication Date: 2002-01-01
Reading Level: 180
 
Description: Here's the classic "bible" of forms and checklists for every situation a professional photographer may face. Thoroughly expanded and updated to cover the Internet, this brand-new Third Edition contains 31 forms, each ready-to-use as is, or easily tailored to fit any situation. Photographers will find contracts for wedding, portrait, and assignment photography; property and model releases, assignment estimates, confirmations, and invoices; delivery memos; license for Web usage; nondisclosure agreements; and much, much more. An accompanying CD-ROM provides electronic versions of these forms, ready to use on both Macs and PCs.

 

  unSpun: Finding Facts in a World of Disinformation

 
unSpun: Finding Facts in a World of Disinformation under Communication in The Books Store
Price: $14.00
Sale: $7.00
 
Manufacturer: Random House Trade Paperbacks
Number of Items: 1
 
 
Binding: Paperback
Author: Brooks Jackson::Kathleen Hall Jamieson
Publisher: Random House Trade Paperbacks
Dewey Decimal Number: 177.3
Publication Date: 2007-04-24
Reading Level: 208
 
Description: Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media–once the vaunted watchdogs of our republic–are often too timid or distracted to identify these deceptions.

unSpun is the secret decoder ring for the twenty-first-century world of disinformation. Written by Brooks Jackson and Kathleen Hall Jamieson, the founders of the acclaimed website FactCheck.org, unSpun reveals the secrets of separating facts from disinformation, such as:

• the warning signs of spin, hype, and bogus news
• common tricks used to deceive us
• how to find trustworthy and objective sources of information

Telling fact from fiction shouldn’t be a difficult task. With this book and a healthy dose of skepticism, anyone can cut through the haze of biased media reportage to be a savvier consumer and a better-informed citizen.

“Read this book and you will not go unarmed into the political wars ahead of us. Jackson and Jamieson equip us to be our own truth squad, and that just might be the salvation of democracy.”
–Bill Moyers

“THE DEFINITIVE B.S. DETECTOR–AN ABSOLUTELY INVALUABLE GUIDEBOOK.”
–Mark Shields, syndicated columnist and political analyst, NewsHour with Jim Lehrer

unSpun is an essential guide to cutting through the political fog. Just in time for the 2008 campaign, Brooks Jackson and Kathleen Hall Jamieson have written a citizen’s guide to avoiding the malarkey of partisan politics.”
–Mara Liasson, NPR national political correspondent

“The Internet may be a wildly effective means of communication and an invaluable source of knowledge, but it has also become a new virtual haven for scammers–financial, political, even personal. Better than anything written before, unSpun shows us how to recognize these scams and protect ourselves from them.”
–Craig Newmark, founder and customer service representative, Craigslist.org

 

  The Medium is the Massage

 
The Medium is the Massage under Communication in The Books Store
Price: $13.95
Sale: $6.00
 
Manufacturer: Gingko Press
Number of Items: 1
 
 
Binding: Paperback
Author: Marshall McLuhan::Quentin Fiore
Publisher: Gingko Press
Dewey Decimal Number: 302
Publication Date: 2005-10
Reading Level: 160
 
Description: The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

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