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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Average Rating:  out of 92 Reviews
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Price: $25.00
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Sale: $14.00
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Manufacturer: Free Press
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EAN (European Article Number): 9781416570967
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Number of Items: 1
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Binding: Hardcover
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Author: Noah J. Goldstein::Steve J. Martin::Robert B. Cialdini
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Publisher: Free Press
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Dewey Decimal Number: 658.45
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Publication Date: 2008-06-10
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Reading Level: 272
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Description: Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Customer Reviews
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Review Summary: Real examples of Persuasion |
Date: 2008-12-10 |
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Details: Goldstein, Martin, and Cialdini writes a simple, funny, and eye-opening book on pursuasion strategy. In fact, as the title suggests there are 50 different examples and strategies one can utilize to be more pursuasive in normal day-to-day interactions with other people.
The authors challenge the notion that persuasion as art. For them, it is science. One can hypothesize, test, and field it. In fact, the 50 ways (or examples) are real life experiences of how persuasive strategy has been implemented scientifically.
As the authors points out that the purpose of the book is to show the underlying psychological processes, therefore, enhancing one's persuasiveness by properly aligning one's efforts to influence other people.
For instance, the authors writes that if one would like to persuade others to do something, the first step is to ask a little thing to create a vested interest. Once, a person is vested, it is easier to convince them to do more later on. Another example is that the word, "because", is the most persuasive word in the English vocabulary that one ought to utilize the most when trying to convince others to help you.
The book is very easy to read and in fact, quite enjoyable. I recommend it to those who want to learn the Science of Persuasion. |
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Review Summary: very easy read |
Date: 2008-12-07 |
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Details: easy to read with simple, but interesting ways to sell more jobs, or get more business. |
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Review Summary: This really works! |
Date: 2008-12-05 |
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Details: This book brings to your consciousness many common sense ways to accomplish what you want. I used one of the techniques today and it worked like a charm. I got the results I wanted from a difficult person who was very happy with the results they provided when finished. I'm going to re-read to reinforce the techniques. I think this will make my life as a manager at work and my personal life MUCH easier. |
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Review Summary: Easy to Read Manual of Sales Tips (called Persuasion) |
Date: 2008-12-04 |
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Details: Labeled as a cook book full of proven ways to be persuasive, this book would better be described as full of recipes on how to improve one's sales. This is a must read for those on Madison Avenue.
Human psychology abounds in this marketing analysis. Laden with many real life stories which dovetail into each of the author's 50 ways, the book uses metaphor or tale associated with each "way" to better describe the merit of the "50 scientifically proven ways."
Although the book claims to be scientific about its interpretation of tools of persuasion, the "winning ways" established in this book appear at times to jive with "other" winning ways. So by the time I reached number 30, I concluded one thing of this "science": human psychology is not always as exact as the physical sciences.
In a core, this book seeks one lesson: "A central theme of this book is that small changes in the way that requests are made can often lead to startling big results." The change can be a word, a nod, a wink, or something even less obvious.
In the beginning the authors court us by basically saying that people can be as easily manipulated as sheep - Come on sheople, wake up! And, study after study provided by the authors essentially tells the reader what he or she begrudgingly must accept: as to all of those comments as to the naivete of the public - that means you too! We are products of what the authors describe as "widespread corruption of the environment." Corruption?! Hmmm.
This is an easy read which follows most conventional rules of journalism. The short chapters - usually three pages in length - start with topic paragraphs and sentences, and tie everything together with the final sentence. This makes the inescapably difficult topic (human psychology) seem simpler than I am sure it is. Chock full of actual postgraduate research materials, this lightly and simply written book [the authors' following of the Chapter 20's dogma] easily conveys its message. |
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Review Summary: Insights you can use - today |
Date: 2008-12-03 |
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Details: I have read a number of the better books in this genre and Goldstein has a winner here. Cialdini, author of earlier books in this vein, has gone deeper on a smaller number of cases, but Goldstein does a good job of introducing a variety of powerful insights in "bite-size" chapters. But keeping the chapters short didn't cause the authors to sacrifice important detail. They just get to the point efficiently. I read a few chapters each night and went to work with a new idea or two the next morning for a couple of weeks. |
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