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Bing has improved shopping and travel search experience; UK has to ... - International Business Times UK

03.06.09

Bing has an improved Image and Video search, new shopping platform with cashback and travel search with tips on flight price fluctuations. With these features, Bring comes across as a formidable search and decision engine taking on Google and Yahoo. These features are reviewed as follows,

SHOPPING SEARCH

U.S. version has the much hyped about, improved shopping and travel features. The prime focus of the shopping seems to be the cash back feature which allows shoppers to obtain cash back by shopping the items through Bing. This is bold move by Microsoft in providing a big incentive for users to buy products through Bing rather than user Google's shopping tool.

Other features of shopping include user reviews and expert reviews and scores, sorting by brands, types, top 10, price range. The image and vide search can be useful for users looking for video reviews or alternate pictures on the product.

TRAVEL SEARCH

Bing has a sophisticated and advanced travel platform that gathers flight ticket prices from numerous airlines. It also includes hotel booking search, airfare deals, information on destinations and a travel blog.

Source: International Business Times UK, UK

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